Job Description:

• Media Strategy & Planning

• Develop and execute comprehensive media relations strategies and plan that align with the company's business objectives and the current media landscape.

• Press Material Development and Content Creation

• Write, edit, and distribute high-quality press releases, media kits, article/ advertorial, executive talking points, speech etc. both Thai and English.

• Brief and prepare senior management for media interviews, press conferences, and public appearances to ensure consistent PR messages with appropriate tone of voice.

• Media Network Management

• Proactively build and nurture a strong media network at local and international outlets across business, power and energy, financial/ stock, environmental, education and sustainability sectors (both a mainstream media and digital media).

• Be a focal point/contact to response media enquiries.

• Handle and prepare documents for media sponsorship programs/ tasks.

• Crisis & Issue Management

• Monitor for potential reputational risks related to power plant operations or environmental concerns. Develop rapid-response communication plans to mitigate negative publicity.

• Be a member of EGCO Group's Crisis Communication Team and develop rapid-response communication messages to mitigate negative publicity align with CCT manual.

• Media Monitoring & Analysis

• Monitor and analyze daily news clippings (offline and online platforms) to find out concerns and expectations of the company's stakeholders, as well as summarize them and provide a daily news report to the management and employees every morning.

• Do an executive summary and a monthly report on media coverage, PR Value and share of voices.

• Press Event Management

• Organize and lead press events, press conferences, press trips both domestic and overseas and media networking events (e.g. thank you press event, press establishment anniversary, new year greetings/ visit).

Qualifications:

• Bachelor's degree or Master's degree in Communication Arts, Public Relations, Liberal Arts, or related fields.

• Officer: at least 3 years in Media Relations, Journalism, Corporate Communications or related fields.

• Senior Officer: 6+ years with a strong portfolio in managing corporate reputation and high-level media networks.

• Exceptional storytelling and writing skills (Thai & English)/ TOEIC over 600.

• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

• Ability to photograph and use design programs such as Photoshop, Illustrator, Canva, Photo and VDO editing is preferred.

• Ability to use AI tools is preferred.

• Extensive knowledge and understanding in media landscape and mainstream and social media platforms.

• Having experience in dealing with media (especially in energy and industrial sectors) or PR agency is preferred.