Job Description:

• Strategic Communication Planning

• Develop and execute brand communication and public relations strategies that align with corporate goals.

• Design integrated communication plans that enhance brand reputation and audience engagement

• Media Planning & Budgeting

• Plan and manage budgets related to PR and brand campaigns.

• Oversee media planning and media buying for both online and offline platforms to ensure optimal visibility and ROI

• Content Development

• Create, review, and manage content across various formats including advertorials, articles, social media, and videos.

• Craft clear and compelling brand stories that resonate with diverse stakeholders.

• Manage contents and design artworks on EGCO Group's website (www.egco.com).

• Prepare briefs and supervise the production of publicity materials i.e. one report, company exhibition or VDO presentation, corporate gifts.

• Campaign & Event Management

• Lead the planning and execution of events, sponsorships, and activations that reinforce the company's image and brand positioning i.e. exhibition, seminar, annual general meeting etc.

• Collaborate with agencies and organizers to ensure seamless delivery and brand alignment.

• Cross-functionally collaborate with other business units and act as a communication advisor, ensuring consistent and coherent brand messaging across all touchpoints.

• Performance Analysis

• Utilize media monitoring and analysis tools to track campaign effectiveness and sentiment.

• Generate insights and recommendations to continuously optimize communication strategies

Qualifications:

• Bachelor's degree or Master's degree in Communication Arts, Brand Communication, Integrated Marketing Communication (IMC) or related fields.

• Officer: at least 3 years in brand management or corporate communications or related fields.

• Senior Officer: 6+ years with a strong portfolio demonstrating communication strategy, brand management, media engagement, and content execution.

• Experience in PR Consulting or PR Agencies is highly preferred.

• Excellent command of both written and spoken Thai and English/ TOEIC over 600.

• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

• Ability to photograph and use design programs such as Photoshop, Illustrator, Canva, Photo and VDO editing is preferred.

• Ability to use AI tools is preferred.