About us

TAT CORPORATION PUBLIC COMPANY LIMITED is a leading organisation committed to delivering innovative solutions and excellence across our operations. We pride ourselves on building a dynamic workplace culture where strategic thinking, creativity, and collaboration drive our success. Our team is dedicated to making a meaningful impact in the trade marketing sector, and we seek talented individuals who share our vision for growth and innovation.

About the role

We are seeking an experienced and strategic Trade Marketing Manager to lead our trade marketing function and drive commercial excellence across our portfolio. This is a full-time position based in Bangkok (Bangkapi area), offering a unique opportunity to shape and execute trade marketing strategies that directly impact our market position and revenue growth.

In this pivotal role, you will be responsible for developing and implementing comprehensive trade marketing initiatives, managing cross-functional teams, and ensuring alignment between sales, marketing, and operational objectives. You will report directly to senior leadership and play a critical strategic role in strengthening our brand presence and market competitiveness through effective trade marketing programmes.

Key responsibilities

• Evaluate and govern gross profit by product, partner, and channel, and co-define as well as oversee Floor Price Governance Guidelines with management to maintain price stability across channels.

• Analyze and optimize commercial terms, trade terms, discounts, and trade spend allocation to ensure cost-effectiveness and standardization.

• Analyze point-of-sale statistics, growth rates, sales versus targets, and net profit margins by channel to identify opportunities for revenue growth and profitability enhancement.

• Prepare the overall promotional plan, while reviewing, assessing feasibility, and screening promotion proposals from other departments; control the trade budget and evaluate post-campaign Return on Investment (ROI) for management consideration.

• Participate in monitoring store inventory, partner warehouse stock, and company warehouse inventory to identify appropriate inventory management strategies suited to market conditions and for the company's maximum benefit.

• Participate in monitoring and evaluating sales team distribution performance, as well as product placement and visibility across key channels and major partners.

• Track market trends, competitor strategies at point-of-sale, and consumer behavior to inform commercial strategies, price structure adjustments, and distribution channel development.

• Set targets, develop team capabilities, and supervise operations, while managing trade document SLAs within the department to ensure accuracy, speed, and systematic processes.

• Perform other assigned duties.

What we're looking for

• Minimum 5 - 8+ years' experience in trade marketing management, with at least 5+ years in a senior leadership or head of department role

• Proven track record of developing and implementing successful trade marketing strategies that deliver measurable business results

• Strong understanding of retail environments, distribution channels, and trade partner dynamics

• Excellent leadership and people management capabilities with experience building and developing high-performing teams

• Demonstrated expertise in campaign planning, budget management, and performance analysis

• Strong analytical skills with proficiency in data interpretation and market research methodologies

• Excellent communication and stakeholder management abilities, with experience engaging at senior management levels

• Strategic thinking with the ability to balance short-term tactical execution and long-term strategic planning

• Experience in a fast-paced, competitive market environment

• Bachelor's degree in Marketing, Business Administration, or related field (or equivalent professional experience)

• Proficiency in Microsoft Office and marketing/CRM software platforms

• Fluency in English and Thai languages is preferred

What we offer

We are committed to providing an attractive and supportive work environment for our employees. We offer:

• Competitive salary package commensurate with experience and qualifications

• Comprehensive health and wellness benefits including medical and life insurance

• Opportunities for professional development and career advancement within a growing organisation

• Performance-based incentives and bonus structures

• Flexible working arrangements to support work-life balance

• Access to training programmes and industry certifications

• Collaborative and inclusive workplace culture that values innovation and creativity

• Pension and retirement benefits

• Generous leave policy

• Employee engagement activities and team building opportunities

Apply now

If you are a strategic trade marketing leader with a proven track record of success and the ambition to drive growth, we would love to hear from you. Please submit your CV, a cover letter outlining your relevant experience, and any supporting documentation through our careers portal. We look forward to connecting with talented professionals who are ready to make an impact with TAT CORPORATION PUBLIC COMPANY LIMITED.