Skills:
Data Analysis, Social media, Automation, English
Job type:
Full-time
Salary:
negotiable
- Develop and execute Integrated Marketing Communications (IMC) strategies tailored for a platform-driven business, ensuring alignment with brand positioning, customer insights, and business growth objectives.
- Strengthen brand identity, positioning, and character to create a distinct and cohesive presence across all digital and offline touchpoints, enhancing customer trust and engagement within the platform ecosystem.
- Lead data-driven, multi-channel marketing campaigns that balance short-term user acq ...
- Ensure seamless brand consistency across all customer touchpoints, from digital interfaces and user communications to external advertising and partnerships, reinforcing a compelling brand narrative.
- Collaborate cross-functionally with product, data, and growth teams to align marketing efforts with platform features, user behavior insights, and commercial objectives, maximizing conversion and lifetime value.
- Deeply understand customer insights through data analysis and behavioral trends, crafting compelling and resonant messaging that connects emotionally with users across digital and offline channels.
- Deliver high-impact content and communication strategies, blending creativity and data-driven storytelling to enhance the user experience, increase engagement, and establish a strong, differentiated platform brand.
- Bachelor's Degree in English, Journalism, Marketing or other related field of study.
- Minimum 5-7 years marketing communications program management experience.
- Strong marketing communication skills across digital, social and traditional media, direct marketing, content marketing, marketing automation, lead generation, event marketing, including management of multi-layer campaigns.
- Proven ability to build integrated marketing communications campaigns.
- Experience in social media, website, leaflet, coupon, OOH, in-mall banner etc.
- Creative, entrepreneurial, flexible and highly motivated.
- Proficiency in English is preferred.
Experience:
5 years required
Skills:
Project Management, Marketing Strategy, Industry trends, Data Analysis, Social media
Job type:
Full-time
Salary:
negotiable
Are you ready to unleash your potential? At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve. We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible impact on society's biggest challenges and creating a better future. We strive to advise clients on how to deliver purpose-led growth and embed more equitable, inclusive as well as sustainable business practices. Hence, we seek talented individuals driven to excel and innovate, working toget ...
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