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Experience:

3 years required

Skills:

Project Management, Digital Marketing, Microsoft Office, Public Relations, Social media, Photography, English

Job type:

Full-time

• Ensure that you fully understand the business strategy and positioning of the AVANI brand, and that you are able to effectively articulate this positioning in the marketplace.
• Maintain a personal up-to-date knowledge on all AVANI+ product and service offerings, and the products, services, rates and new developments of key competitors, and an awareness of general industry trends.
• Maintain an updated information on brand websites, Handy, Factsheet, presentation, e ...
• Assist the corporate Marketing team in all marketing projects.
• Create marketing collaterals according to brand standard - signage, advertisement, flyers, etc.
• Maintain and continually improve the hotel library of photography, video and other electronic media.
• Achieve all personal performance objectives, working with department leadership to ensure these objectives are met.
• Practice effective cost control and adhere to internal procedures for approval of expenditure.
• Liaise effectively with all operational colleagues, providing support and information to ensure accurate delivery of our promise.
• Ensure that all paperwork associated with the work of the department is processed quickly and efficiently, including letters, emails, and reports.
• Assist in establishing and maintaining client databases, and using those databases in promotions and marketing campaigns.
• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Business Administration, or a related field.
• Minimum 3-5 years of experience in Marketing Communications, Brand Marketing, Public Relations, or Digital Marketing, preferably within the hospitality, tourism, or luxury/lifestyle industry.
• Experience in an international hotel brand is preferred.
• Proven experience in planning and executing integrated marketing campaigns.
• Technical Skills.
• Knowledge of digital marketing channels, including social media platforms, website content management, email marketing, and online advertising.
• Experience creating and managing marketing collateral such as brochures, flyers, advertisements, signage, and promotional materials.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva is an advantage.
• Basic knowledge of photography, videography, and digital asset management is preferred.
• Ability to analyze marketing performance and competitor activities.
• Knowledge of current market trends, competitor analysis, and consumer behavior.
• Excellent written and verbal communication skills in English.
• Excellent organizational and project management skills.
• Ability to manage multiple projects and meet tight deadlines.
• Strong analytical and problem-solving abilities.
• Commercial awareness and customer-focused mindset.
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Skills:

Digital Marketing, Leadership Skill

Job type:

Full-time

• Deliver strategic marketing and communications plans aligned to the school's business priorities and annual budget.
• Evaluate the effectiveness of campaigns and activities, providing insight and recommendations to the SIA Director of Marketing, Principal and SLT.
• Assess market trends and competitor activity in the international school sector.
• Ensure the Shrewsbury Bangkok City Campus and the Shrewsbury Bangkok Riverside brands are represented appropriately.
• Lead, manage and motivate the City Campus marketing team to deliver high quality campaigns, events and communications.
• Provide direction, prioritisation and professional development support to ensure high performance and collaboration across the marketing function.
• Provide quality control, creative direction and editorial oversight across all branded materials, publications, multimedia content and design work.
• Manage the key marketing functions: Events; Advertising and PR, Digital presence including social media and the school website, Networking, Parent Communications; Brand Management; Internal and external communications, media relations and academic department support.
• Work closely with the Admissions department on shared objectives.
• Manage the marketing budget and produce the Budget and Actual report.
• Events.
• Work with the leadership team and Admissions team to deliver high-quality school events including exhibitions, parent seminars, concerts, speech day, graduations, community activities and admissions focused events (both live and digital).
• Ensure brand visibility and strong stakeholder relationships across the school community and beyond.
• Advertising Campaigns.
• Plan and execute brand campaigns and student recruitment campaigns.
• Manage in house creative concepts.
• Digital.
• Manage effectively photographic opportunities.
• Devise and implement high-quality multimedia.
• Identify advertising and PR opportunities that support enrollment objectives.
• Manage effectively the graphic design function for events and advertising campaigns.
• Ensure cross-campus alignment on events, announcements, digital campaigns to ensure a consistent and cohesive Shrewsbury Bangkok messaging.
• Maintain digital directories and third party listings representing the school.
• Social Media/Website.
• Manage effectively social media output in collaboration with the school's cross-campus digital manager.
• Maintain the school's website up-to-date, including news, events, job descriptions, curriculum content, images etc.
• PR & Media.
• Manage effectively PR & Media activities, ensuring timely, accurate and professional engagement with all stakeholders, in line with the school's brand and values.
• Provide editorial oversight for all communications, ensuring high standards of English, appropriate tone and message alignment.
• Support the Principal as the public face of the Campus, providing PR advice and ensuring positive representation in the community and media.
• Contribute to Governors' reports and marketing committees meetings as required.
• Networking & Outreach.
• Work with the Admissions team to promote the school with key stakeholders, including corporate clients, embassies, feeder schools etc.
• Attend networking events, building partnerships with companies and feeder schools.
• Admissions support and Market Development.
• Work closely with the Riverside Admissions team to analyse enrolment data and market trends and to identify mutually beneficial programmes with feeder schools, relocation agents, HR departments of major Bangkok employers and other relevant partners.
• Deliver effectively admissions-specific events that support prospective family engagement.
• Internal Communications & Branding.
• Maintain friendly professional relationships with parents.
• Assist with drafting and proof-reading parent communications.
• Ensure adherence to the school's brand and style guides.
• Reporting.
• Prepare marketing reports as required including the termly marketing summary for the school governors.
• Attend Executive Committee meetings as required.
• The Marketing and Communications Manager reports to the SIA Director of Marketing and the Principal.
• Skills Criteria.
• Essential.
• Excellent English, both written and spoken.
• Experience in a professional marketing environment.
• Experience of budget control, tracking and reporting.
• Excellent planning and time management skills, with ability to prioritise and meet deadlines.
• Practical knowledge of digital platforms, social media and analytical tools, including advertising campaign execution.
• Possess a calm and professional manner at all times.
• Advertising, PR and event management skills.
• Editing and proofing skills.
• Desirable.
• Journalism skills with the ability to identify opportunities and create persuasive stories.
• Experience of working in a school environment.
• Familiarity with Google Workspace, including Google Drive, Google Forms and Google Analytics.
• Experience with design tools, including Canva and Cap cut etc.
• Ability in Thai and Mandarin languages.
• Profesional Expectation.
• Managing effectively the marketing team.
• Be a collaborative team player and maintain effective relationships with academic and administrative staff.
• Work professionally and to a high standard of quality.
• Be a proactive and observant for marketing opportunities.
• Be diligent, positive and committed, inspiring others in the team.
• Be comfortable working in a target-driven environment and be able to work effectively with multiple deadlines.
• Have a keen eye for detail.
• Be an approachable and outgoing professional capable of developing excellent relationships with key stakeholders.
• Play an active role in the school community.
• Be a key communicator/liaison with Shrewsbury Parents (SP), the school's parent association.
• Satisfactory Thai Police Criminal Record check and background checks.
• Confirmation of identity.
• Satisfactory references.
• Verification of qualifications and work experience.
• How to Apply.
• Applications must complete the Shrewsbury International School City Campus Application Form, which is available on the school website (www.shrewsbury.ac.th) under "Job Vacancies" page.
• The application is preferably in English so please select the application for Thai National (English Version).
• Child Safeguarding.
• Shrewsbury International School Bangkok City Campus is committed to safeguarding and promoting the welfare of children. All candidates are required to provide accurate and detailed information about their employment history and the school will carry out background checks on the successful candidate to assess their suitability to work in a school.