Key Responsibility:

Lead & Inspire

• Direct and coach the in-house Creative Designer & Photographer team, setting clear goals, priorities, and growth plans.
• Strengthen creative fundamentals and skill sets to elevate both the quality and volume of output.
• Foster a culture of creativity, agility, and AI-powered innovation.

Quality Control & Creative Excellence

• Oversee the production of all in-house marketing assets — including editorial content, photography, campaign visuals, and channel-specific creative.
• Ensure all outputs are brand-aligned, consistent, and engaging across print, digital, social, and in-store touchpoints.

Operational Excellence

• Manage creative resources, priorities, and timelines to meet fast-paced retail marketing demands.
• Continuously improve ways of working — from briefing templates to project management tools — to enable faster, more transparent delivery cycles.

AI-Driven Creative Production

• Implement AI tools for content generation, visual design, copywriting, and video editing to accelerate production while maintaining high quality.
• Define and evolve AI-assisted workflows, ensuring the right balance between automation and human creativity.

Cross-Functional Collaboration

• Partner with content and campaign team to ensure creative execution aligns with strategy and objectives.
• Collaborate closely with external agencies to maintain brand consistency, accessibility, and industry compliance.

People & Capability Building

• Build a high-performing, future-ready creative team skilled in both traditional and AI-enabled design.
• Invest in ongoing training for emerging creative & production technologies

Other

• To Follow our Business Code of Conduct and always act with integrity and due diligence
• Further assignment as it deems appropriate

Qualifications:

• Experienced in hands on multichannel design both online and offline with AI-powered integration in day to day work
• Background in developing brand identity
• Have Agency Experience
• Primary role in Creative career e.g. Creative director with some experience in Strategic planner / Strategist career
• Young talent, fast growing, and eager to work in Retail business
• Creative generation and problem solving at Conceptual level & Communication material level
• Utilize & Explore AI-powered / MarTech to deliver effectiveness & efficiently in every work for self and team
• Deliver a consistent brand expression and design
• Deliver inspiring briefs and feedback
• Develop impactful omnichannel communication
• Craft a differentiated brand positioning (Understand)
• Turn data into actionable insight (Understand)
• Strong persuasive & interpersonal skill with Stakeholder and team management

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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