Pepsico Services Asia Co., Ltd. (Pepsi-Cola)
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Marketing Director - Greater Asia
atPepsico Services Asia Co., Ltd. (Pepsi-Cola)Overview:
- This is a newly created role that sits on the Asia Marketing Leadership Team – helping to craft future strategies, elevate capability, drive executional excellence and build ‘PepsiCo Way’ culture
- The role covers a huge geographical remit with a variety of business models – North Asia (Japan, Korea), MAPS (Malaysia, Singapore) and MLC (Myanmar, Laos & Cambodia).
- Whilst the role reports directly to the Asia CMO, your key stakeholders are the General Managers of each cluster.
- The role will have functional reporting lines from the Marketing Teams of each cluster.
- You will be required to wear many hats and adapt to a fast-paced & agile environment.
- This is a multi-faceted operational role where you need to operate at different altitudes; from strategic guidance and thinking to getting your hands ‘dirty’ in the detail & execution.
- Long Term Plans - Partner with Regional Category Teams on long term Portfolio Strategies & Plans rooted in deep local consumer & category insights
- AOP Plans - Lead local Marketing teams to plan & execute Country Plans that deliver against Net Revenue & Market Share targets for the year
- Lift & Scale - Identify cross market synergies to ‘lift & scale’ best practice & playbooks – communications & innovation
- Elevate Consumer Centricity – partner with Insights team on agile & accurate methodologies/ tools to mine for consumer, shopper & category insights & trends
- A&M Accountability & Alignment – allocation, spending, tracking, optimizing & reporting
- Media Strategy – Partner with Category Media Lead on strategic approach to Media; Portfolio Allocation, Media Sufficiency, Platform & Channel ROI
- Media Implementation – coach & support Market Teams on timely & optimized media implementation; with clear measurable outcomes & reporting/ learnings
- Innovation Execution – coach & support Market Teams on innovation execution; forecasting, consumer validation, trade presentations, channel plans, post campaign reviews
- Pack Price Architecture – partner with Commercial Teams on identifying & developing PPAs to maximize net revenue management
- Agency Management & Review – review, assess & strengthen agency roster performance, SOW and costs
- Internal Stakeholder Management & Meetings – lead internal business reviews & meetings with GMs, Regional teams and Global visitors
- External Stakeholder Management – partner with Market GMs on Bottler relationships regarding the Marketing agenda
- Process Management – refine, strengthen & scale up marketing processes to drive consistency, clarity & completeness
Attitude:
- Curiosity – you have a thirst to go deeper; understand why, what, how, when
- Builder – you love to coach, mentor and build talent, culture and brands
- Action Driver – you have a biased for action, deliverables and outcomes
- Ambidextrous – you can think strategically, and long term yet act now
- Collaborator – you know the power of teams & relationships to get things done
- Influence – you have an aura and ‘x’ factor that can sell snow to the Eskimos
Track Record:
- Leadership – you’ve managed complex matrix reporting lines with a variety of senior stakeholders
- Culturally In Tune – you know the local nuances of different Asian cultures & ways of working
- Local & Regional – you’ve been on both sides – operated in local business and led regional management roles with exceptional results
- Multi Brand – managing multiple brands across multiple categories is not new to you
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
- Senior Management
Job type
- Full-time
Company overview
Size:500-1000 employees
Industry:Consumer Products
Location:Bangkok
Website:www.pepsico.com
Founded in:n/a
Ranking:4/5
PepsiCo is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands, the company owns the brands Quaker Oats, Gatorade, Frito-L ... Read more
Why join us: At PepsiCo, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work. We share a desire to succeed, and to win! The work is exhilarating, the atmosphere is electric and the brands are world-class. We get great satisfaction knowing that our ideas are n ... Read more
Job location: Khlong Toei
Head office: 622 Emporium Tower, 8th, 17th & 22nd Floor, Sukhumvit Rd., Klongton, Klongtoey,
Benefits
- Education Allowance
- Employee discount
- Five-day work week
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