Job Description

We are seeking a dynamic Product Marketing Manager to drive the success of our Lazada Sponsored Solutions within the e-commerce landscape across Southeast Asia (Thailand, Vietnam, Philippines, Indonesia, Singapore, Malaysia). The ideal candidate will possess a unique blend of product, technical, and B2B marketing expertise, with a strong understanding of e-commerce platforms and digital advertising business. In this role, you will lead B2B advertising product positioning, content development, and market research, while collaborating with cross-functional teams to ensure successful regional product launches and campaigns.
Responsibilities:
● B2B Product Positioning and Narratives:
○ Develop compelling B2B product positioning and narratives that resonate with our target customers and differentiate our solutions in the Southeast Asia region.
○ Understand the unique value propositions of Lazada Sponsored Solutions and articulate them clearly to internal and external stakeholders.
● E-commerce Expertise:
○ Demonstrate a deep understanding of e-commerce platforms, their economic models, and the value they provide to sellers.
○ Leverage this knowledge to shape B2B product strategies and marketing campaigns that drive seller engagement and success.
● Content Development and Project Management:
○ Lead the development of engaging and informative marketing content for assigned product domains and projects.
○ Manage product launches from conception to execution, ensuring consistent communication with stakeholders and timely delivery of deliverables.
○ Contribute to the success of B2B marketing campaigns, primarily through owned channels.
● Market Research and Analysis:
○ Conduct thorough market research to identify target seller customer segments, understand their needs, and analyze product use cases.
○ Develop detailed seller personas to guide product positioning and messaging.
● Sales Enablement and B2B Marketing Operations:
○ Partner with the sales team to provide them with the necessary knowledge and tools to effectively pitch Lazada Sponsored Solutions.
○ Manage key B2B marketing operations, including governance, traffic generation and more.

Job Requirements

● Education: Bachelor's degree in Business, Marketing or related fields.
● Experience: 5+ years of experience in product marketing, preferably in e-commerce, B2B and/or advertising industries in Southeast Asia.
● Skills:
○ Strong understanding of e-commerce platforms, advertising solutions, and B2B marketing strategies.
○ Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
○ Proven track record of developing compelling B2B product positioning and narratives.
○ Project management experience, with the ability to lead cross-functional initiatives.
○ Analytical skills, familiarity with marketing analytics tools, experience conducting market research and e-commerce platforms.
○ Exceptional proficiency in English communication.
○ Proficiency in an additional Southeast Asian language and Mandarin is highly preferred.