Job Summary:

We are looking for a Digital Communication Marketer who will play a key role in developing and executing integrated marketing strategies for Gourmet Eats — with a strong focus on social media, online communication (KOLs, influencers), and food & beverage (F&B) campaigns.

This person should have a passion for food trends, dining culture, and digital storytelling, and be capable of managing both digital planning and offline promotional campaigns to drive traffic and sales. Experience in working with digital agencies and managing influencer collaborations is highly preferred.

Key Responsibilities:

• Plan and implement marketing campaigns and promotional activities tailored to F&B tenants within the Gourmet Eats to increase footfall and sales.
• Develop and execute strategic online communication plans, including social media, KOL/influencer marketing, and paid media, to support brand and tenant campaigns.
• Create and manage monthly content calendars across digital platforms (Facebook, Instagram, TikTok, etc.) ensuring alignment with brand tone and seasonal promotions.
• Coordinate with leasing partners and tenants to design marketing programs, seasonal campaigns, and in-store promotions that resonate with target customers.
• Analyze consumer behavior, retail trends, and sales performance data to develop customer-focused strategies and improve campaign effectiveness.
• Collaborate with internal teams (merchandise, design, digital, PR, leasing) and external partners (creative/digital agencies, influencers) to deliver impactful marketing assets for both offline and online channels.
• Monitor and evaluate marketing campaign KPIs and prepare performance reports with actionable insights and recommendations.
• Stay updated with food and retail trends, new restaurant concepts, and customer preferences to drive content innovation and positioning of the Gourmet Eats.
• Identify and manage brand partnership opportunities to elevate customer engagement and overall brand experience.
• Ensure all campaigns and marketing efforts align with the brand image and strategic objectives of Gourmet Eats.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 5 years of experience in digital marketing, brand communication, or F&B retail marketing
• Proven experience in managing social media platforms, developing online content calendars, and working with KOLs/influencers.
• Strong knowledge of consumer behavior and market trends in the food, beverage, and retail space.
• Passionate about food culture and lifestyle trends, with a creative mindset and strong visual storytelling skills.
• Familiarity with coordinating both online and offline marketing campaigns, from planning to execution and performance tracking.
• Good interpersonal and communication skills with a collaborative working style.

Required Skills:

• Digital & Social Media Marketing: Proficient in managing brand presence across key platforms (Facebook, Instagram, TikTok, YouTube), with a strong understanding of content strategy and influencer collaboration.
• Strategic Campaign Planning: Able to conceptualize marketing initiatives that align with brand objectives, seasonal trends, and tenant collaboration.
• Creative & Trend-Sensitive Mindset: Passion for food, retail, and lifestyle trends with the ability to develop engaging content and campaigns.
• Communication & Coordination: Strong interpersonal skills to effectively liaise with internal teams, tenants, and agency partners.
• Analytical Thinking: Able to evaluate campaign performance using data and turn insights into actionable improvements.
• Project Management: Skilled in juggling multiple campaigns and timelines with strong attention to detail.

• Tool Proficiency: Familiar with Microsoft Office Suite and digital tools such as Meta Business Suite, Canva, or basic analytics platforms.
  

Location : The Mall Ramkhamheang - Head Office