Job Purposes

Lead the merchandise strategy for our multi-brand concept stores, including

Comma And (Fashion & Lifestyle)

and

Hug Craft (Modern Thai Craft)

This role is responsible for driving sales and profitability through strategic buying, assortment planning, brand sourcing, and category management. The successful candidate will identify emerging trends, source exciting local and international brands, and curate a compelling product mix that delivers an exceptional customer experience while achieving business objectives.

Key Roles and Responsibilities

CPN Retail Concept Stores:

Comma and Store

Hug Craft Store

Responsibilities

Develop and execute merchandising strategies to achieve sales targets and maximize profitability

Work closely with designers and retail operations teams to ensure timely product development and delivery

Tracking sale performance daily, weekly or monthly to achieve sale target.

Plan and execute product displays and promotions to enhance product visibility and drive customer engagement

Planning, researching and selecting products for stores, and ensuring that the products variety attract customers to drive profits

Stay up to date with industry trends, consumer behavior, and emerging technologies to continuously improve merchandising strategies and drive innovation

Manage relationship with supplier to ensure products quality, and ensuring that the products deliver on time

Qualifications

Bachelor's degree in Marketing, Economics or related fields

Minimum 4-6 years experience in Merchandiser, Buyer with Product Development background

Proven experience in fashion retail merchandising , preferably in product development

Good knowledge of materials, garment production processes and product techniques

Strong analytical skill for analyzing market data, forecasting demand, and making data-driven decisions

Excellent negotiation, problem-solving and communication skills

Skills

Additional Information