Commercial Director
atIgloo StudioAbout the roleLead Igloo Studio's commercial growth by driving sales, strategic partnerships, new revenue opportunities, and IP commercialization across local and international markets.
Responsibilities1.Animation Production Sales
- Develop and execute sales strategy for animation production and creative services.
- Identify and acquire new local and international clients.
- Build relationships with studios, production companies, broadcasters, streaming platforms, agencies, brands and game companies.
- Develop new accounts while maintaining strategic existing clients.
- Lead commercial discussions, proposals, pricing and contract negotiations.
- Work closely with Production and Finance to ensure projects meet target revenue and gross margin.
- Develop annual sales targets and rolling sales pipeline.
2.Film & Content Distribution
- Develop distribution strategy for Igloo's films, series and other content.
- Identify distributors, broadcasters, streaming platforms and strategic partners by territory.
- Develop international sales opportunities across Asia, North America, Europe and other relevant markets.
- Negotiate licensing, distribution, minimum guarantee, revenue share and other commercial arrangements.
- Represent Igloo at relevant international film, animation and content markets.
- Build and maintain a database of buyers, distributors and platforms.
3.Licensing & IP Commercialization
- Develop commercial strategies for Igloo-owned IP.
- Identify licensees and commercial partners.
- Develop opportunities in character licensing, merchandise, Art Toy, publishing, games, events and brand collaborations.
- Negotiate licensing terms, royalty structures, minimum guarantees and commercial partnerships.
- Work with the IP/Creative team to ensure IP development is aligned with market opportunities.
- Build long-term commercial value of Igloo's IP portfolio.
- Art Toy & Consumer Business
- Develop Art Toy and collectible business opportunities.
- Identify manufacturers, distributors, retailers and strategic partners.
- Explore collaborations with brands, artists, retailers and entertainment companies.
- Develop go-to-market strategies for new products.
- Evaluate commercial feasibility, margin and investment requirements.
5.Commercial Planning & Management
- Establish annual revenue targets by business segment.
- Maintain rolling 12-month sales pipeline.
- Develop revenue forecasts and probability-weighted pipeline.
- Report commercial performance to CEO/CFO.
- Monitor revenue, gross margin, deal value and conversion rate.
- Identify new markets and business models.
- Recommend investments based on commercial potential.
Qualification
- 8–15+ years of experience in business strategy and development, sales, entertainment, media, content, licensing or related industries.
- Proven track record in acquiring new business and closing commercial deals.
- Strong negotiation and relationship management skills.
- Strong English communication skills.
- Experience working with international clients/partners.
- Strong understanding of commercial models and contracts.
- Demonstrated ability to build a sales pipeline independently.
- Proven ability to build and lead a team from the ground up: defining the roles, hiring, setting the operating system, and developing people into it.
Location: BTS Phahon Yothin 24
Contact : [email protected]
Website : www.igloostudio.com
Experience required
- 8 years
Salary
- Negotiable
Job function
- Senior Management
Job type
- Full-time
Company overview
Igloo Studio Founded in 2007, Igloo Studio is a Bangkok-based creative content company, specializing in animation, game, and mobile application. We are a group of passionate artists and storytellers who are united in one single mission -- to create meaningful content with the best quality for peop ... Read more
Why join us: Join our team and become part of a creative family where your ideas are valued and your skills are nurtured. We offer a collaborative and inspiring work environment where you can express yourself and grow as an artist. With over 200 team members, we are ready to take your project to perfection. We a ... Read more
