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PURPOSE OF THE ROLE

The Training Manager is responsible for developing, implementing, and driving impactful training strategies that elevate retail excellence, strengthen staffs’ capabilities for all channels, and ensure adidas employees and partners are equipped with the skills, knowledge, and mindset to deliver world-class consumer and customer experiences. This role plays a key part in shaping the learning culture, improving sell-out performance, and aligning training with adidas’ strategic priorities in Thailand.


KEY RESPONSIBILITIES

TRAINING STRATEGY & DESIGN

  • Develop annual training roadmap aligned with retail, franchise, wholesale business priorities.
  • Design and deliver training programs covering product knowledge, selling skills, consumer service, retail operation, VM and leadership development
  • Localize global/SEA training frameworks to meet the needs of the Thai market.

EXECUTION & DELIVERY

  • Conduct engaging training sessions for retail staff in both class room and in store training, customers service, and partners’ staffs (in-person, virtual, and blended formats).
  • Support new store openings, team building and key launches with tailored training programs.
  • Develop e-learning modules, playbooks, and digital assets to drive continuous learning.

PERFORMANCE & IMPACT

  • Partner with retail operations and sales leaders to track training effectiveness through operation scorecard and consumer satisfaction (NPS).
  • Conduct post-training evaluations and implement improvements to maximize learning impact.

STAKEHOLDER MANAGEMENT

  • Collaborate with Retail, Franchise, Wholesales, and Marketing teams to ensure training is business-relevant and impactful.
  • Act as the key contact point with SEA and Global Training teams to adopt best practices.
  • Build strong relationships with partners, and key accounts when training support is required.

TALENT DEVELOPMENT

  • Support the identification and development of future leaders in retail.
  • Mentor and coach store managers, supervisors, and trainers to drive a culture of high performance and growth mindset.

KNOWLEDGE, SKILLS AND ABILITIES

  • 3-5 years of experience in Product Training, ideally within a multi-country retail or wholesale environment.
  • Strong project management skills, with the ability to manage multiple stakeholders and priorities.
  • Strategic thinker with an eye for detail and execution excellence.
  • Ability to translate global direction into effective local activation.
  • Experience managing external partners or agencies.
  • Strong analytical skills to measure impact and drive continuous improvement.
  • Excellent communication and collaboration skills.
  • Excellent command of English, both written and verbal.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

    COURAGE: Speak up when you see an opportunity; step up when you see a need..

    OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

    INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

    TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

    INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

    RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –


BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
Manager, Training
BRAND:
LOCATION:
Bangkok
TEAM:
Sales
STATE:
COUNTRY/REGION:
TH
CONTRACT TYPE:
Full time
NUMBER:
535373
DATE:
Nov 26, 2025
Skills required
  • Project Management
  • English (Excellent)
Experience required
  • 3 years
Salary
  • Negotiable
Job function
  • Teaching / Training
  • Management
  • Strategy / Planning
Job type
  • Full-time

Company overview

Size:100-500 employees
Industry:Clothing / Textile
Location:Bangkok
Website:adidas.co.th
Founded in:1994
Ranking:4.5/5

Adidas is the go-to destination for athletic footwear, apparel and hardware. The brand offers an innovative range of products that are both stylish and functional. If you join us you join a company that is committed to designing products with athletes in mind, performing extensive research and de ...

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Why join us:

We are dedicated to finding, developing and retaining the best people for our company. In return at Adidas, we aim to make sure that our employees are happy and motivated. We offer a challenging, fun, and financially rewarding working environment. If you love sport and want to change the world, s ...

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Head office: 20th Floor, Wave Place, 55 Wireless Road, Lumpini, Patumwan, Bangkok 10330
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