Key Responsibilities

Develop and execute trade marketing strategies to enhance product visibility and drive sales across retail and distribution channels

Plan and implement trade promotions (e.g., in-store activations, POS materials, trade shows) to support business growth

Analyze market trends, competitor activities, and sales data to identify opportunities and optimize strategies

Collaborate closely with Sales and Marketing teams to deliver channel-specific initiatives and ensure consistent brand messaging

Manage relationships with retailers, wholesalers, and distributors to maximize campaign effectiveness

Track and evaluate the performance of trade marketing activities, including sales impact and ROI

Provide regular reports and insights to support data-driven decision-making

Continuously improve trade marketing execution to achieve business objectives and enhance customer engagement

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field

Proven experience in trade marketing or sales in Fresh Food at least 7 years

Demonstrated expertise in market analysis, trade strategy development, and performance tracking.

Excellent communication, collaboration, and leadership skills.

Ability to adapt to market changes and work in a fast-paced environment.