Thai Samsung Electronics Co., Ltd.
Assistant Manager, MX Product Management (Myanmar Branch)
atThai Samsung Electronics Co., Ltd.Position Summary
The Product Marketing Manager – A-Series is responsible for developing and executing marketing strategies for Samsung’s high-volume smartphone portfolio, driving demand generation and market share expansion. Role and Responsibilities
Role And Responsibilities
- Develop and implement marketing strategies for Galaxy A-Series across its product lifecycle
- Manage end-to-end launch planning and execution for A-Series models
- Define mass-market positioning and drive sell-out focused marketing initiatives
- Establish pricing strategies, trade price stabilization, and margin structure for volume models
- Forecast sales and demand based on market data and channel performance
- Oversee marketing budget utilization and manage P&L efficiency
- Drive channel-focused promotional strategies to accelerate sales performance
- Monitor competitive landscape and execute agile response strategies
- Strengthen distribution coverage and maximize business contribution
- Conduct market research and derive actionable consumer insights
- Analyze campaign effectiveness and continuously refine go-to-market strategy
- Work closely with sales teams to ensure strong field execution and target achievement
- Support product positioning through localized marketing activities
- Performs other duties as assigned by HOD
Skills and Qualifications
- Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
- Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
- Normally receives little instruction on day-to-day work and receives general instructions on new assignments
- Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience
Experience required
- 5 years
Salary
- Negotiable
Job function
- Product / Brand Management
- Marketing / Advertising
- Strategy / Planning
Job type
- Full-time
Company overview
Size:500-1000 employees
Industry:Electronics / Electrical Equipment
Location:Bangkok
Website:www.samsung.com/th
Founded in:1989
Ranking:4/5
For over 70 years, Samsung Electronics has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electro ...
Why join us: This is the beginning of all things possible at Samsung. From your desire to discover, our products are born. Creating innovation for all, not just the fortunate few. And where others stop at that, we accelerate discoveries and possibilities. With our endless ability to predict the next big wave ...
Head office: 33rd- 35th Floor, Empire Tower, 1 South Sathorn Rd., Yannawa, Sathorn, Bangkok 10120
Benefits
- Five-day work week
- Education Allowance
- Transport Allowance
- Health Insurance
- Professional development
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