Position Summary :

We are looking for the CRM Marketing Assistant Manager is responsible for supporting the planning, execution, and optimization of CRM marketing strategies to enhance customer engagement, retention, and lifetime value. This role focuses on managing CRM operations, delivering data-driven campaigns, and developing continuous learning and improvement frameworks for CRM marketing initiatives across multiple customer touchpoints.

Main Responsibilities

Manage and improve end-to-end CRM marketing operation processes, including campaign planning, execution, tracking, and performance reporting.

Coordinate with internal teams (IT, Data, Customer Service, and Marketing) to ensure smooth CRM system operations and campaign deployment.

Ensure data accuracy, customer segmentation, and system compliance with company policies and data privacy standards.

Develop and maintain CRM process documentation, workflows, and best practices.

Monitor campaign timelines and deliverables to ensure on-time execution and quality standards.

Support the design and execution of multi-channel CRM campaigns (e.g., LINE, email, SMS, app push, in-store communication).

Analyze campaign performance and customer behavior to generate actionable insights and learning reports.

Build CRM campaign learning frameworks to continuously improve targeting, messaging, and conversion rates.

Conduct A/B testing and pilot campaigns to optimize campaign effectiveness.

Share campaign learnings and recommendations with stakeholders to improve future CRM strategies.

Partner with Brand, Digital, IT, and Operations teams to align CRM campaigns with overall marketing and business objectives.

Support store operations or frontline teams with CRM-related communication materials and training.

Liaise with external vendors and CRM platform providers as needed.

Qualifications

Bachelor's degree in Marketing, Business, Data Analytics, or a related field

3–4 years of experience in CRM, loyalty, digital marketing, or data-driven marketing roles

Strong understanding of CRM platforms, marketing automation tools, and customer data management

Analytical mindset with experience in campaign performance tracking and reporting

Excellent communication and stakeholder management skills

Experience in retail, F&B, or loyalty programs is a plus

Continuous learning and optimization mindset