We are looking for a eCommerce Expert to join our dentsu, one of the biggest agency in Thailand. Under this role, you will be responsible for digital media & commerce media planning. We also expect you to work on factual data and no key findings should be based on assumptions. The role not only requires you to be analytical but also articulate as you will work with multiple teams with different levels of digital expertise. Being always curious and having the willingness to learn and pickup new skills are requirements for this role.

• Possess a deep understanding of the real-time bidding process and how it affects digital media and eCommerce metrics.
• Understand the basic campaign structure, targeting options, best practices, and optimization strategies of Google Ads (especially for Search), Facebook Ads, TikTok Ads, Programmatic, LINE Ads Platform and In-app ads for Lazada and Shopee.
• Have a strong first-party audience mindset and be able to develop and apply website tagging and audience strategies for clients.
• Showcase your analytical skills to interpret data from ad, measurement, and analytics platforms to solve complex campaign and business problems for clients.
• eCommerce media planning with business mindset and understand of integrated communication
• Develop dashboards for clients as well as for internal use to visualize data for ad, measurement, and analytics platforms including but not limited to Facebook Ads, Google Ads, Google Marketing Platform products, and other commerce related platforms.
  • Orchestrate eCommerce and best practices across dentsu’s business units, ensuring digital planning consistency and achievement of business KPIs
  • Spearhead eCommerce thought-leadership and bespoke innovations across wide array of client categories, multinational and local
  • Develop digital & data media strategies and tactics in providing solutions to client’s business, media and sales objectives via integration of digital platforms and interactive channels
  • Ensure capability-building in digital and commerce in achieving Team and Business Units’ Revenue Targets
  • Administrate campaign workflow timelines, implementation, and post-campaign reports
  • Lead project coordination between clients, media partners, technology partners, and internal teams

• 2-3+ years experience in biddable media, programmatic, eCommerce or ad technology preferred
• Bachelor’s degree in data, statistics, media, advertising, marketing or related fields or 1+ years experience in data analytics preferred
• Knowledge of web programming and development, and app development would be a plus
• Understanding of digital marketing, eCommerce and media metrics
• Proficiency in Microsoft Excel and PowerPoint
• Good command in written and spoken English
• Very good communication skill

Bangkok Dentsu X Full time Permanent