Main Purpose of this job

To lead the strategic expansion and development of the F&B business by identifying growth opportunities, overseeing new branch expansion initiatives, and developing long-term business development strategies aligned with the company’s commercial goals. The position requires cross-functional leadership to deliver sustainable business growth and profitability, ensuring efficient resource allocation and organizational alignment.

Major Tasks / Responsibilities

Strategic Planning & Business Expansion

• Develop and execute business expansion strategies, focusing on nationwide new branch development in alignment with the company’s short- and long-term growth objectives.
• Formulate strategic site acquisition plans and delegate site sourcing and survey activities to the team to achieve defined expansion targets.
• Conduct feasibility studies, market assessments, investment evaluations, and risk analysis to support informed decision-making for new branch openings.

Business Opportunity & Commercial Development

• Identify new markets, business models, and partnership opportunities to drive sustainable long-term growth.
• Lead commercial negotiations with landlords, business partners, and relevant stakeholders to secure optimal terms and maximize company benefits.
• Oversee and govern rental negotiations, including rental rate optimization and annual rent reduction strategies in line with corporate targets.

Project Oversight & Governance

• Oversee end-to-end execution of new branch opening projects, including site selection, investment proposals, lease agreements, and opening timelines.
• Plan, control, and monitor branch opening schedules to ensure compliance with contractual agreements, timelines, and budgets.
• Supervise and coordinate store construction activities, particularly for coffee shop operations, ensuring adherence to standards, quality, and approved schedules.

Budget & Resource Management

• Develop, manage, and control budgets related to business expansion and capital investment.
• Optimize the allocation and utilization of organizational resources to effectively support growth objectives.

People Leadership & Organization Development

• Lead, coach, and mentor a cross-functional team to drive performance, innovation, and collaboration.
• Foster a high-performance culture that supports organizational transformation and sustainable business growth.

Cross-functional Alignment & Executive Reporting

• Collaborate closely with marketing, operations, finance, and supply chain functions to ensure alignment of expansion strategies and execution.
• Prepare and present business development results, forecasts, and strategic proposals to senior management and the Board of Directors.

Qualifications

• Bachelor’s degree or higher in Business Administration, Marketing, Strategic Management, or related fields.
• Minimum of 10 years’ experience in site acquisition and location sourcing for retail or multi-branch business expansion.
• Strong experience in lease agreement management, renewal, and commercial negotiation.
• Proven experience in overseeing store construction projects, preferably within coffee shop, retail, or food & beverage businesses.
• Strong leadership, strategic thinking, negotiation, and project management skills.