Core Roles & Responsibilities

Develop trade marketing, planning, promotion, campaign to achieve the maximum sales/distribution results by synchronizing brand strategy and channel strategy.

Lead channel growth strategy, develop channel plan, implement customize channel communication based insight and priority between the marketing and the shopper to achieve business growth.

Develop annual budget planning channel priority and focus with action plan to ensure that budget allocation is effective and well-spent for sale target achievement.

Develop new product launch plans focusing on distribution, promotion, below-the-line activities

Managing the sales operation team to deliver excellent in-store execution across the key metrics which are distribution, pricing, shelving and merchandising.

Support sales and marketing terms of providing feedback and recommendation in order to strengthen brand position in category and improve brand strategy.

Qualifications

Bachelor's Degree or higher in Marketing or related field.

At least 5-7 years experience in trade marketing, category development, channel development or consumer marketing with background in FMCG

Category management skill, negotiation, communication skill, business understanding, result oriented and proactive

Excellent communication skills enabling customer influence

Strong leadership capability to manage both customer and internal team expectations

Having experience in AC Nielsen data analysis and report is a plus.

Good command of spoken & written English.

Proficiency in Microsoft Office and other related data & statistical programs.

Fluency in Thai and English