Siam Commercial Bank (SCB)
Segment Marketing and Go-to-Market Manager
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Job Description
- Develop Customer-Centric Strategies – Design tailored marketing strategies based on insights into HNWI/UHNWI lifestyles to align with their preferences and values
- Lead Investment & Lifestyle Marketing – Create impactful campaigns that combine wealth management principles with premium lifestyle experiences, including luxury travel
- Execute Integrated Marketing Campaigns – Manage marketing activities across online, offline, and sponsorship channels, ensuring seamless execution and brand consistency
- Drive Cross-Border Collaboration – Coordinate with international teams to align global marketing strategies and ensure effective communication
- Manage Partnerships & Brand Integrity – Identify high-value partnerships, oversee sponsorship negotiations, and act as a brand guardian to ensure all materials align with corporate identity and compliance standards
Qualifications
- Bachelor’s degree or higher in Marketing, Business Administration, Mass Communications, or a related field
- At least 8 years of work experience in marketing communications, content management and activity, or digital marketing—experience in the banking or wealth management industry is a strong advantage.
- Strong knowledge of digital and emerging technologies; critical thinker with creative skills
- In-depth understanding of affluent and high-net-worth client lifestyles, with the ability to manage partnerships, curate lifestyle experiences (e.g. trips), and oversee event execution with performance tracking
- A strong sense of aesthetics and an appreciation of luxury and wealth-oriented lifestyles is a plus
- Proven ability to lead in a modern, customer-centric working environment
We're committed to bringing passion and customer focus to the business.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us.
Experience required
- 8 years
Salary
- Negotiable
Job function
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Size:2000-5000 employees
Industry:Banking & Finance
Location:Bangkok
Website:careers.scb.co.th/th
Founded in:1906
Ranking:4/5
Siam Commercial Bank (SCB), officially known as The Siam Commercial Bank Public Company Limited, is Thailand's first indigenous bank, established by royal charter on January 30, 1906. Over its more than 110-year history, SCB has played a pivotal role in the development of Tha ...
Why join us: Joining Siam Commercial Bank means becoming part of a legacy that has been instrumental in shaping Thailand's banking industry. At SCB, we value innovation, collaboration, and a commitment to excellence. Employees are provided with opportunities for professional gro ...
Head office: Siam Commercial Bank PCL., Head Office 9th Floor, Zone C, 9 Ratchadapisek Rd., Jatujak, Bangkok, Thailand 10900
Benefits
- Professional development
- Learning & Development Opportunities
- Five-day work week
- Performance bonus
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