Job: Operations

Primary Location: Asia-Thailand-Bangkok

Schedule: Full-time

Employee Status: Permanent

Posting Date: 13/Jul/2023, 9:13:34 PM

Unposting Date: Ongoing

Role Responsibilities

JOB SUMMARY*

Define key responsibilities to reflect the duties and responsibilities of this role.

• Develop brand and marketing initiatives to reflect the Bank's thought leadership

• Responsible for managing external events and key internal corporate events such as Town Hall

• Accountable for overseeing corporate branding plus managing advertising and media agencies

• Manage and consult about sponsorship and donations to comply with the Group's sponsorship and donations standards

• Be the Employee Volunteering (EV) champion to drive the bank-wide EV participation

• Responsible for managing vendors engagement for the entire CABM team

RESPONSIBILITIES*

Strategy*

• Ensure that the defined CABM strategy to support Thailand businesses are met

Brand:

• Manage corporate branding to align with group's direction.

• Be the brand champion in the country – ensure all campaigns have a business focus vis-à-vis full year strategy priorities

• Proactively manage advertising and media agencies

• Ensure marketing is executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall bank positioning through consistency in tone & manner, look & feel.

• Contribute expertise in brand architecture and guidelines to develop the local annual report design and artwork through managing the external design vendor and printer.

Marketing:

• Develop an understanding of the market opportunities and bring marketing expertise and creativity both at strategic and tactical level to ensure business objectives are supported and delivered aligned with global Brand & Marketing strategy and brand guidelines.

• Proactively work with CCIB, FM and TB to provide strategic marketing support aligned to business needs

• Develop and execute holistic and marketing programmes that can be measured and tracked with focus on ROI and feedback

• Deliver quality marketing activities (communications / events) to drive exceptional client experiences – on plan, on budget and on time.

• Manage corporate events i.e. client events and provide support to CEO Office on corporate internal events such as Group management team visit, employee townhall etc.

• Ensure effective vendor management including partnership agreements and monitoring.

• Develop quality merchandising items to be used for both internal and external activities and effectively keep track of the inventory

• Improve the non-retail website performance and handle ongoing content management of the website

.Sponsorship and Donations:

• Manage sponsorship events in the country, working closely with regional / group sponsorship team to ensure proper external awareness.

• Be responsible for handling LFC sponsorship in-country activities and leverage the sponsorship opportunities as relevant with local stakeholders

• Handle sponsorship and donation requests and give advice to requestors on the S&D procedures and guidelines, ensuring the requests adhered to the policy.

Governance:

• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the Brand & Marketing team

• Accountable for the Brand & Marketing budgets and scorecards

• Act as the Responsible Person in operational risk tests in M-7 system

Employee Volunteering:

• Lead and create the Employee Volunteering initiatives to ensure that the country's EV target is achieved

Regulatory & Business Conduct*

• Display exemplary conduct and live by the Group's Values and Code of Conduct.

• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

• Lead theto achieve the outcomes set out in the Bank's Conduct Principles

Key stakeholders*

Internal - functional

• Cluster and Regional Heads of Corporate Affairs, Brand & Marketing

• Global Heads of CCIB CABM, Corporate Affairs, People & Culture

Internal – regional and country level

• Country CEO

• Country business heads

• Country functions heads

External

• Advertising agencies

• Media agencies

• Online partners

• Vendors and suppliers

• Industry associations e.g. British Chamber of Commerce, Thai Bankers Association, The Association of International Bank

• Non-Governmental Organisations

Other Responsibilities*

QUALIFICATIONS*

TRAINING, LICENSES, MEMBERSHIPS AND CERTIFICATIONS

Key Behaviours

• Able to work directly with senior management to execute the Brand & Marketing initiatives per business requirements

• High standards of professional integrity and responsibility

Functional

• Strong corporate marketing and events management experience

• Capable of digital marketing and data analytics is a plus

• Has interest in driving community engagement and employee volunteering activities

Talent, Skill & Knowledge

• Conceptual thinking - able to structure and organise

• Execution orientation - able to execute and deliver results

• Service and customer centricity

• Influencing and networking

• Presentation and communication (written and speaking skills)

• Excellent time management and working under tight deadlines

• Ability to overcome challenges through problem-solving

• Detailed-oriented

• Efficient in using Microsoft Office programs and collaboration platforms e.g. Microsoft Teams

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:

Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do

Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well

Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations

Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum

Flexible working options based around home and office locations, with flexible working patterns

Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits

A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning

Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers