Digital Marketing & Web Development

We are seeking a data-driven and technically proficient Digital Marketing & Web Development Lead to drive UOB Thailand's digital marketing efforts. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies, as well as ensuring our web presence is optimized, responsive, and engaging to enhance our online visibility, drive customer engagement, and support growth.

Job description :

• Optimize our website and landing pages for search engines, ensuring relevant keywords, meta tags, and content are effectively utilized to improve organic rankings and drive qualified traffic.
• Develop and maintain responsive, user-friendly, and SEO-optimized websites and landing pages using HTML, CSS, and JavaScript.
• Analyze and report on the performance of digital marketing campaigns using tools such as Google Analytics, Adobe Analytics, providing insights and recommendations for optimization and improvement.
• Collaborate with internal stakeholders to align digital marketing efforts our objectives and customer needs.
• Stay up-to-date with the latest digital marketing trends, web development best practices, and technologies, and proactively identify opportunities to enhance our digital presence and customer engagement.

Requirements :

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• 3+ years of experience in digital marketing, with a strong background in web development (HTML, CSS, JavaScript) and SEO.
• Proficiency in front-end web development technologies, including HTML5, CSS3, JavaScript, and responsive web design.
• Strong understanding of digital marketing channels, including search engine optimization (SEO),
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, and SEO platforms.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
• Strong analytical and problem-solving skills, with the ability to derive actionable insights from data.
• Experience in managing multiple projects and meeting deadlines in a fast-paced environment.
• Knowledge of the business banking industry and familiarity with financial products and services is a plus.

Remark: The Bank requires the checking and collection of criminal records for candidates of this position in order to verify qualifications and/or disqualifications for the job position in accordance with the Bank’s policy.