Strategy & Project Initiative ( Wealth Strategy Department) (FAVP)

atBank of Ayudhya PCL (Krungsri)


Support the SVP in driving Wealth Banking segment strategy, strategic transformation, and high-impact business initiatives with strong focus on execution, commercial outcomes, and segment profitability.


This role will translate strategic priorities into actionable initiatives, drive cross-functional implementation, support business planning and P&L analysis, and ensure delivery of initiatives that enhance wealth customer profitability, productivity, and overall business performance.

Key Responsibilities

Business Planning & Financial Analysis

  • Support business planning, MTBP, and operating plan initiatives for Wealth Banking segments
  • Work closely with Finance and related stakeholders on segment performance tracking, profitability analysis, and P&L monitoring
  • Develop business cases, financial impact assessments, and ROI analysis for new initiatives and investment projects
  • Analyze business drivers including AUM growth, revenue, acquisition, productivity, and customer profitability
  • Support management reporting and strategic recommendations for senior management decision-making

Strategy Execution & Strategic Initiative Management

  • Translate Wealth Banking strategy into actionable initiatives, implementation roadmaps, and measurable business outcomes
  • Drive end-to-end execution of strategic projects from concept development through implementation and post-launch tracking
  • Monitor initiative progress against KPIs, timelines, financial targets, and strategic objectives Identify execution risks, dependencies, and operational gaps, and proactively drive resolution plans
  • Support strategic transformation initiatives across Wealth Banking ecosystem and subsidiaries

Market Intelligence & Opportunity Identification

  • Monitor market trends, competitor movements, emerging business models, and industry transformation in Wealth Banking
  • Identify strategic opportunities to improve customer growth, wallet share, profitability, and operating efficiency
  • Support pipeline development of future strategic initiatives and business transformation opportunities

Qualifications

Education & Experience

  • Bachelor’s degree in Business Administration, Economics, Finance, Accounting, or related fields (MBA or Master’s degree is a plus)
  • 5–8 years of experience in banking, consulting, strategy, business planning, finance, or wealth management
  • Experience in business planning, or performance management, strategic projects, transformation initiatives preferred

Functional Skills

  • Strong business and financial acumen with understanding of segment economics and P&L drivers
  • Basic understanding of Wealth Management, Retail Banking, and investment products
  • Ability to develop business cases, financial analysis, and ROI assessment for strategic initiatives
  • Strong analytical and problem-solving skills with strategic thinking mindset
  • Interpersonal & Leadership Skills
  • Strong stakeholder management and cross-functional coordination skills
  • Strong project management and execution capabilities with ability to manage multiple initiatives simultaneously
  • Ability to influence stakeholders and drive alignment across multiple teams
  • Comfortable working in dynamic and fast-changing business environments

Personal Attributes

  • Highly proactive with strong ownership mindset
  • Results-oriented with strong commercial focus
  • Agile, adaptable, and execution-driven
  • Strong commitment to delivering measurable business impact and transformation outcomes


Skills required
  • Finance
  • Accounting
  • Financial Analysis
Experience required
  • any or no experience
Skills optional
  • Project Management
Salary
  • 130,000 - 150,000 THB, Negotiable
Job function
  • Strategy / Planning
  • Finance
Job type
  • Full-time

Company overview

Size:2000-5000 employees
Industry:Banking & Finance
Location:Bangkok
Founded in:1945
Ranking:4.5/5

Bank of Ayudhya Public Company Limited, commonly known as Krungsri, is the fifth-largest bank in Thailand in terms of assets, loans, and deposits.  Established on January 27, 1945, Krungsri offers a comprehensive range of banking and financial services to both individual and corp ...

Read more

Why join us:

Joining Krungsri means becoming part of a leading financial institution with a rich history and a strong commitment to innovation and excellence. As a member of the MUFG network, employees have access to international expertise and opportunities for global collaboration.&nbs ...

Read more

Head office: สำนักงานใหญ่ 1222 ถนนพระรามที่ 3 แขวงบางโพงพาง เขตยานนาวา กรุงเทพฯ 10120
Display map

Benefits

  • Professional development
  • Social Security
  • Annual bonus
  • Corporate Social Responsibility Initiatives
  • Dental Insurance
  • Health Insurance
  • Learning & Development Opportunities
  • Life Insurance
  • Performance bonus
  • Transport Allowance
WorkVenture gives you an inside look at what it's like to work at Bank of Ayudhya PCL (Krungsri), office & team photos, reviews and more. This is the Bank of Ayudhya PCL (Krungsri) Company Page. All content is posted anonymously by employees currently or previously working at Bank of Ayudhya PCL (Krungsri).Apply to Siri DesignApply to Bright Sky MediaApply to VelocityApply to Sansiri