Strategy & Project Initiative ( Wealth Strategy Department) (FAVP)
atBank of Ayudhya PCL (Krungsri)
Support the SVP in driving Wealth Banking segment strategy, strategic transformation, and high-impact business initiatives with strong focus on execution, commercial outcomes, and segment profitability.
This role will translate strategic priorities into actionable initiatives, drive cross-functional implementation, support business planning and P&L analysis, and ensure delivery of initiatives that enhance wealth customer profitability, productivity, and overall business performance.
Key Responsibilities
Business Planning & Financial Analysis
- Support business planning, MTBP, and operating plan initiatives for Wealth Banking segments
- Work closely with Finance and related stakeholders on segment performance tracking, profitability analysis, and P&L monitoring
- Develop business cases, financial impact assessments, and ROI analysis for new initiatives and investment projects
- Analyze business drivers including AUM growth, revenue, acquisition, productivity, and customer profitability
- Support management reporting and strategic recommendations for senior management decision-making
Strategy Execution & Strategic Initiative Management
- Translate Wealth Banking strategy into actionable initiatives, implementation roadmaps, and measurable business outcomes
- Drive end-to-end execution of strategic projects from concept development through implementation and post-launch tracking
- Monitor initiative progress against KPIs, timelines, financial targets, and strategic objectives Identify execution risks, dependencies, and operational gaps, and proactively drive resolution plans
- Support strategic transformation initiatives across Wealth Banking ecosystem and subsidiaries
Market Intelligence & Opportunity Identification
- Monitor market trends, competitor movements, emerging business models, and industry transformation in Wealth Banking
- Identify strategic opportunities to improve customer growth, wallet share, profitability, and operating efficiency
- Support pipeline development of future strategic initiatives and business transformation opportunities
Qualifications
Education & Experience
- Bachelor’s degree in Business Administration, Economics, Finance, Accounting, or related fields (MBA or Master’s degree is a plus)
- 5–8 years of experience in banking, consulting, strategy, business planning, finance, or wealth management
- Experience in business planning, or performance management, strategic projects, transformation initiatives preferred
Functional Skills
- Strong business and financial acumen with understanding of segment economics and P&L drivers
- Basic understanding of Wealth Management, Retail Banking, and investment products
- Ability to develop business cases, financial analysis, and ROI assessment for strategic initiatives
- Strong analytical and problem-solving skills with strategic thinking mindset
- Interpersonal & Leadership Skills
- Strong stakeholder management and cross-functional coordination skills
- Strong project management and execution capabilities with ability to manage multiple initiatives simultaneously
- Ability to influence stakeholders and drive alignment across multiple teams
- Comfortable working in dynamic and fast-changing business environments
Personal Attributes
- Highly proactive with strong ownership mindset
- Results-oriented with strong commercial focus
- Agile, adaptable, and execution-driven
- Strong commitment to delivering measurable business impact and transformation outcomes
Skills required
- Finance
- Accounting
- Financial Analysis
Experience required
- any or no experience
Skills optional
- Project Management
Salary
- 130,000 - 150,000 THB, Negotiable
Job function
- Strategy / Planning
- Finance
Job type
- Full-time
Company overview
Bank of Ayudhya Public Company Limited, commonly known as Krungsri, is the fifth-largest bank in Thailand in terms of assets, loans, and deposits. Established on January 27, 1945, Krungsri offers a comprehensive range of banking and financial services to both individual and corp ...
Why join us: Joining Krungsri means becoming part of a leading financial institution with a rich history and a strong commitment to innovation and excellence. As a member of the MUFG network, employees have access to international expertise and opportunities for global collaboration.&nbs ...
Benefits
- Professional development
- Social Security
- Annual bonus
- Corporate Social Responsibility Initiatives
- Dental Insurance
- Health Insurance
- Learning & Development Opportunities
- Life Insurance
- Performance bonus
- Transport Allowance

