1.Market research: Conduct research to understand consumer needs, habits, and trends. This can include surveys, phone calls, desktop research, and attending rival product launches.

• Channel visit and survey for market information intelligence.

2.Target audience: Define target audiences and gain in-depth knowledge of them.

• Prepare a report according to the plan.

• Monthly Report.

• Quarter review.

• Half Year Review.

• Yearly Review.

• Evaluate New Product Launch and Product Rejuvenation Plan

• Prepare Pre & Post Market Test to inform management decision-making.

3.Marketing strategies: Develop marketing strategies and campaigns to drive product awareness and sales.

• Provide insightful feedback to the product development team on areas for improvement and opportunities to enhance features that give the product a competitive advantage.

• Set annual product sales target with benefits planning.

• Shipment planning for sale in activities.

4.Messaging: Create compelling messaging for the product.

• Being a contact point for special project requested, or other assign by management.

• Gain an understanding of the features, design, and value propositions of our Paint and Construction Chemical products.

5.Collaboration: Collaborate with various teams to ensure successful product launches.

• Collaborate with the development team to ensure that marketing strategies highlight the strongest aspects of the product and address any market gaps.

6.Project management: Show progress to the wider business, identify bottlenecks, and ensure deliverables are met on time.

• Manage channel motivation tools such as promotion and incentive.

• Manage forecast system and control availability of the products.

Qualifications:

• Bachelor's degree in marketing/business administration /Chemical engineering or related fields.

• At least 3 years experiences in Product Management, Business development in Paint and Construction Chemical products.

• Enthusiastic, able to work under pressure, team player, initiative and strong analytical skill.

• Must be able to generate input or lead execution for art direction & creative development.

• Strong in communication skills and presentation skills, good personality.

• Good command in English.