Job Summary

The "B2B Strategy & Strategic Initiatives Lead" serves as a strategic partner to the Head of Commercial, Strategy & Marketing and CBO, shaping True B2B strategy and translating it into measurable business outcomes. The role combines B2B strategy, centralized CBO strategic PMO and transformation governance, data-driven decision support, management of strategic consulting engagements, and C-suite thought leadership - from driving Board/CEO/CBO priorities and unblocking cross-functional execution to developing executive keynotes and strategic narratives that strengthen True's leadership in technology, digital and AI.

Job Responsibilities*

• B2B Strategy & Growth: Lead annual B2B strategy, market and competitive analysis, growth opportunities, new businesses, strategic partnerships and business cases; translate strategic direction into clear priorities, choices and measurable revenue and profi t outcomes.

• Centralized PMO for the CBO: Build and operate a rigorous, highly visible centralized strategic PMO for CBO-directed priorities and transformation initiatives. Establish ownership, milestones and governance; run steering committees; coordinate cross-functional leaders; identify dependencies and bottlenecks; escalate critical decisions; and actively drive initiatives to successful execution.

• Strategic Consulting & Implementation: Serve as the internal strategic counterpart to McKinsey, Accenture, EY and other advisors - challenging assumptions and recommendations, ensuring quality, mobilizing internal stakeholders and converting recommendations into implemented initiatives with measurable business impact.

• Strategic Decision Support: Structure ambiguous business problems and combine market intelligence, business data, fi nancial analysis, forecasting and scenario analysis to provide clear, fact-based recommendations for CBO and senior-management decisions.

• C-Suite Thought Leadership & Strategic Insight Engine: Serve as the strategic and intellectual engine behind C-level executive narratives - researching and synthesizing technology, AI, market, competitive and ecosystem trends into CEO/Board presentations, CBO keynotes, strategic briefs and thought leadership. Partner with Marketing, Corporate Communications, PR, industry opinion leaders and relevant ecosystem partners to strengthen and amplify True B2B's leadership narrative.

Qualifications

• Bachelor's or Master's degree in Business Administration, Economics, Engineering, Information Technology or related fields.

• 5+ years of relevant experience in strategy consulting, corporate/business strategy, strategic transformation or commercial strategy; MBA or equivalent postgraduate degree preferred.

• Preferred background from leading technology/digital companies, or a combination of consulting and industry experience.

• Strong exposure to B2B, technology, digital, IT, data and/or AI businesses; telecommunications experience is advantageous.

• Exceptional structured problem-solving and commercial judgment, with the ability to independently frame complex issues and develop clear recommendations.

• Strong PowerPoint, Excel and business-analysis skills, including CEO/Board-quality presentations, business cases, forecasting and scenario analysis.

• Strong C-level communication, stakeholder infl uence and execution ownership, with the confi dence to challenge senior stakeholders and consultants and drive cross-functional initiatives to results.

• Fluent in Thai and English both written and verbal.

• TRUE CORPORATION