Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Hospitality Management, or a related field
• Minimum 5 years of experience in Sales & Marketing, preferably within the hospitality industry
• Proven track record in driving revenue growth, market share, and brand positioning
• Strong knowledge of sales strategies, digital marketing, brand management, and revenue management
• Experience in hotel sales segments (Corporate, MICE, Leisure, OTA, and Group business)
• Excellent leadership and team management skills with the ability to drive performance
• Strong analytical skills with the ability to interpret market data and trends
• Excellent communication, negotiation, and presentation skills
• Ability to develop and execute strategic sales and marketing plans
• A strong network within the hospitality industry is an advantage
• Ability to work under pressure and meet revenue targets
• Excellent command of English (both written and spoken)

Key Responsibilities

• Sales Leadership
  • Develop and implement comprehensive sales strategies that drive revenue in Rooms, F&B, and Banquets.
  • Analyze market trends and competitor activities to identify new business opportunities.
  • Lead and support the sales team in achieving individual and departmental sales targets.
  • Maintain key account relationships and ensure a consistent flow of new business.
  • Set sales goals and KPIs for team members, monitor progress, and provide coaching to ensure targets are met.
• Marketing & Communications
  • Develop and manage annual marketing plans, budgets, and promotional activities to achieve business objectives.

  • Strengthen brand image and awareness through consistent and creative marketing campaigns.

  • Oversee digital marketing strategy, including hotel website, SEO, online advertising, and social media presence.
  • Manage relationships with advertising agencies, PR partners, and media to secure coverage and positive exposure.
  • Coordinate photo shoots, marketing collateral, and hotel content updates to ensure brand consistency.
  • Create and execute PR and media engagement plans to position the hotel as a preferred destination for both business and leisure travelers.
• Revenue & Strategy
  • Recruit, train, and motivate team members to deliver outstanding performance.
  • Ensure team members are fully briefed on hotel positioning, brand identity, and sales techniques.
  • Conduct regular team meetings to communicate targets, achievements, and market updates.
  • Foster a culture of accountability, collaboration, and continuous improvement.
• Administration & Reporting
  • Maintain accurate records of business activities, forecasts, and marketing performance.
  • Ensure compliance with departmental budgets and control expenditure effectively.
  • Report regularly to the General Manager on business performance and key strategic initiatives.

Welfare

• Work 5 days per week
• 2 meals per day
• Uniform
• Public Holidays
• Annual Leave
• Service Charge
• Group insurance
• Provident Fund
• Social Security