1. Data Analysis & Insight Generation

-Analyze internal sales data and retail audit ( CPM project ) to track performance, identify gaps, and recommend corrective actions

-Conduct promotion ROI and pre-post analysis for continuous improvement

-Provide regular category and shopper insight reports to management and sales team

2. Category Development

-Identify category trends, consumer behaviors, and competitor movements

-Build category vision and recommend initiatives to grow share in Modern Trade, Pet Shops, and TT

-Develop planograms and assortment recommendations tailored by channel/customer

3. NPD Support & Launch Excellence

-Provide data-driven support for new product development and launches

-Conduct market sizing and Route-to-Market analysis for new SKUs

-Track sell-in and sell-out performance of NPD and recommend optimization

4. Collaboration & Support

-Work closely with Sales team to develop fact-based customer presentations

-Partner with Marketing for alignment of category strategy with brand strategy

-Liaise with CPM and BJC to ensure data accuracy and category execution