CRM Marketing Intern

About the Role

Trip.com is looking for a CRM Marketing Intern to support the execution and optimization of customer relationship management initiatives. This role will work closely with the CRM and Marketing teams to deliver effective customer communications across multiple channels, supporting customer engagement and business growth.

This internship provides hands-on exposure to data-driven marketing, customer lifecycle management, and large-scale CRM operations within a leading global travel platform.

Key Responsibilities

• Support the planning, execution, and optimization of CRM campaigns across Email, App Push Notifications, LINE OA, and other CRM channels
  

• Assist in preparing campaign content , including message copy, basic briefs, and coordination with design teams
  

• Help manage customer segmentation and targeting to ensure relevant and timely communications
  

• Monitor and consolidate campaign performance reports (open rate, click-through rate, conversion metrics)
  

• Conduct basic customer behavior and campaign performance analysis to support optimization initiatives
  

• Coordinate with cross-functional teams (Marketing, Design, Product, Tech) to ensure timely campaign delivery
  

• Support CRM operational tasks and other marketing-related assignments as required

Qualifications & Requirements

• Currently pursuing or recently graduated with a degree in Marketing, Business Administration, Communication, or related fields
  
  

• Strong interest in CRM, digital marketing, and customer lifecycle management
  
  

• Basic understanding of CRM channels (Email, Push Notification, Messaging Platforms) is an advantage
  

• Strong analytical skills with proficiency in Excel / Google Sheets
  
  

• Good command of English (both written and verbal); Thai proficiency is a plus
  

• Detail-oriented, responsible, and able to work in a fast-paced environment
  

• Strong communication and collaboration skills
  

What You Will Gain

• Practical experience in enterprise-level CRM marketing operations
  
  

• Exposure to customer data analysis and performance-driven marketing strategies
  
  

• Opportunity to work with cross-regional and cross-functional teams
  
  

• Insight into CRM practices within a global online travel platform
  
  

Internship Details

• Internship duration: 3-6 months
  
  

• Working arrangement: Full-time / Part-time (subject to discussion)
  
  

• Location: Bangkok / Hybrid ( 3 Days in the office)
  

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

• We encourage flexible work arrangement