• Design Seller Growth Program(s) to build seller commitment and drive GMV growth for SMB sellers (Small/ Medium size sellers).
• Run seller analysis to determine

(a) which seller segments to prioritize, (b) what are the key seller actions required to grow GMV by seller segments, (c) what are the appropriate seller incentives (vouchers, Ads, traffic boost)

• Measure Program impact on GMV growth
• Optimize Seller Growth Program(s) adoption rate, budget, and ROI; run A/B tests where needed
• Execute the Seller Growth Programs; leverage high-impact features in seller centre (e.g. seller missions, Assortment Growth features) where relevant
• Collaborate with cross-function teams including Category Managers, Account Manager Leads, Strategy, Product team to design and roll out Seller Growth Program(s) successfully
• Run Seller Interviews to understand seller pain points to grow on TikTok Shop or feedback on Seller Growth Program(s)
• Full responsibility for regular or ad-hoc tasks

Minimum Qualifications

• Bachelor's Degree or above
• 3+ years of experience in ecommerce, merchant growth or new business unit setup
• Powerful analytical skills, with good numerical sense
• Able to design and execute programs end-to-end
• Proficient in English, and fluent in either Thai or Mandarin to work and deal with Chinese and Thai sellers.

Preferred Qualifications:

• Ownership, hands-on, adaptive, detail-oriented, and aim for the highest standard.
• Strong understanding of platform mechanics, policy, social media, e-commerce, live streaming, and comfortable working in a fast-paced and dynamic environment.