Job Purpose

Lead the end-to-end visual merchandising process across all product categories, from planning to execution, to deliver consistent brand experience, enhance customer engagement, and maximize commercial performance and profitability.

Key Responsibilities

• Own the end-to-end visual merchandising process from planning through execution and post-launch review, to deliver consistent brand presentation and commercial results.

• Develop seasonal visual merchandising plans, including campaign rollout, space allocation, and product presentation strategies, to maximize customer engagement and sales opportunities.

• Lead visual merchandising projects and implementation schedules, coordinating with Merchandising, Marketing, Retail Operations, Stores, and related functions to ensure timely and seamless execution.

• Oversee day-to-day visual merchandising operations and display areas, following display and visual merchandising standards and guidelines to support brand strategy and ensure consistent execution across all stores.

• Create appealing and eye-catching visual displays that strengthen brand identity, enhance customer journey, and support business objectives.

• Change displays to promote new product launches and reflect festive or seasonal themes, ensuring timely implementation across all stores.

• Ensure all visual merchandising activities are aligned with the Corporate Identity of Brands, products, image, and target market, maintaining consistent and premium brand experience.

• Monitor store execution through regular store visits and visual merchandising audits, identify improvement opportunities, and coach store teams to continuously enhance visual merchandising effectiveness and execution quality.

• Train and support store teams on visual merchandising standards, best practices, and campaign implementation to strengthen execution capability across stores.

Qualifications

• Bachelor's degree or higher in Fashion Merchandising, Visual Merchandising, Design, Marketing, Business, or a related field.

• 5-8 years of experience in Visual Merchandising in relevant retail experience in a luxury brand, high-end fashion, jewelry, and watch industry or in a similar capacity.

• Proven experience managing the end-to-end VM process, including planning, project management, execution, and continuous improvement.

• Window display experience is a plus.

• Knowledge of current visual merchandising trends and best practices.

• Creative and innovative thinkers who combine artistic aesthetics with functional design solutions.

• Strong planning, project management, communication, and problem-solving skills.

• Proficiency in Microsoft Office, Photoshop, Illustrator, or other visual design tools.

• Good at both written and spoken English.

• Able to travel and work in upcountry branches.