Strategic Marketing (New Product) - Cement Business
atSCG
Job Description
หน้าที่ความรับผิดชอบ:
- Develop and execute strategic marketing plans for new S-curve products, from market analysis to launch and post-launch growth.
- Conduct market research and competitor analysis to identify trends, insights, and growth opportunities.
- Collaborate with cross-functional teams (e.g. R&D, Sales, Product Management) to ensure alignment of marketing strategies.
- Drive brand positioning, messaging, and campaign planning tailored to target segments.
- Monitor campaign performance, analyze KPIs, and provide data-driven recommendations for optimization.
- Assist in product portfolio planning and strategic roadmap development.
- Explore and evaluate overseas market entry strategies and localization opportunities.
คุณสมบัติ:
- Bachelor's degree or higher in in Marketing, Business, Economics, Finance, Marketing and related fields (Achieved a minimum GPA of 2.70 for Undergraduate and 3.30 for Post-graduate studies)
- Good communication skills in both spoken and written English a minimum TOEIC score of 550 or B1 level proficiency is required
- 1–5 years of experience in strategic marketing, brand management, or product marketing.
- Excellent communication and collaboration skills.
- Experience in launching new products or entering new markets is a strong advantage.
ติดต่อ: Wirakarn มัดหมี่ Karwichai
โทรศัพท์:
SCG Cement and Green Solutions Business
Skills required
- Market Research
- Research
- Finance
Experience required
- 1 years
Skills optional
- Good Communication Skills
Salary
- Negotiable
Job function
- Marketing / Advertising
Job type
- Full-time
Company overview
“Passion for Better”
SCG, a leading conglomerate in ASEAN and entering its 111th year of stable growth, recognizes the importance of responsible business practices. It is elevating its operations by integrating sustainable development strategies in line with the United Natio ...
Why join us: เพราะว่าหัวใจของวัฒนธรรมองค์กร คือ คนเอสซีจี หรือ SCG People ที่ยึดมั่นและปฏิบัติตามอุดมการณ์ 4 และเป็นคน Open & Challenge เพื่อเป็นการสร้างชื่อเสียง ขององค์กรให้เป็นที่ยอมรับในภูมิภาคอาเซียน ในฐานะองค์กรแห่งนวัตกรรมที่น่าร่วมงานด้วยและเป็นแบบอย่างด้านบรรษัทภิบาล และการพัฒนาอย่างยั่งยืนตามวิส ...
Benefits
- Life Insurance
- Five-day work week
- Flexible working hours
- Health Insurance
- Transport Allowance
- Performance bonus
- Dental Insurance
- Provident fund
- Professional development
- Education Allowance
- Accident Insurance
- Gym membership
- Learning & Development Opportunities
- Maternity leave