SEO Specialist (Shopee)
atShopee (Thailand) Co., Ltd.Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
About the Team:
Job Description:
- Conduct keyword research, create topic, coordinate with writers, review content, and related teams to publish and promote ShopeeBlog content
- Own ShopeeBlog performance driving project by monitoring and improving its average rank
- Monitor blog performance with key metrics and able to present trends and insights
- Develop and implement the content improvement strategy
- Know content structure and able to write a few articles for ShopeeBlog
- Support in writing some short content for key campaign microsites
- Conduct competitive analysis and pitch ideas for content improvement
- Work closely with the SEO team lead and members, regional SEO team, and other cross-functional teams to provide/execute SEO best practices in content building
- Coordinate in promoting ShopeeBlog through marketing channels in Shopee
- Familiar with marketing and SEO tools, such as ahrefs and Wordpress, is a plus
- Actively participates and provide new ideas to support team and team’s KPI
Requirements
- Bachelor’s degree
- At least 2 years of experience in blog content-related role with a proven success in content performance monitoring, project management, and good performance in focused metrics
- Good understanding of on-page SEO best practices, especially google ranking factors and nature of content building for user and google crawler
- Show positive thinking and growth mindset.
- Experienced in using SEO and website analytic tools, e.g. GA, GSC, Google Keyword Planner, Ahrefs, Moz, Wordpress etc. is a plus
- Strong project management, time management and multitasking abilities
- Ability to work both independently and collaboratively with internal teams.
- Superb Thai written and verbal communication skills, with minimum moderate level in English
Skills required
- Research
- SEO
- Wordpress
- English (Fair)
Experience required
- 2 years
Skills optional
- Project Management
- Multitasking
Salary
- Negotiable
Job function
- Product / Brand Management
Job type
- Full-time
Company overview
Shopee makes online shopping easy, secure and fuss-free. Shopee is a mobile focused modern marketplace where everyone can browse, shop and sell products of all kinds anytime and anywhere. Shopee is tailored for Southeast-Asian markets, combining the easiness of consumer driven ma ...
Why join us: Shopee is rapidly online shopping tech company in Thailand and other South East Asian markets. We do innovate on many fronts in online shopping, providing an unique opportunity to learn about ecommerce technologies and trends. We have a multinational and dynamic workplace with gr ...
Benefits
- Professional development
- Dental Insurance
- Five-day work week
- Flexible working hours
- Life Insurance
- Health Insurance
- Maternity leave
- Social Security
- Performance bonus
- Provident fund
- Learning & Development Opportunities