Marketing Communication (In-app) (Shopee)
atShopee (Thailand) Co., Ltd.Manage in-app visibility to maximize commercial impact including homepage banners, push notification, and responsible the management from end-to-end from creating the criteria, allocate the slots and sequence based on priority and impact, and performance reporting
- Responsible for Shopee's push notification management from slot allocation, content creation, performance monitoring, feature improvement initiation
- Coordinate with all campaign owners and regional team with the ability to suggest appropriate visibility for each campaign / initiative types
- Define and build target user segments for content personalization to maximize relevance and commercial result
- Represent TH as a local PIC to work with regional team for new feature improvement
- 1-3 years of experience in E-commerce, Content Operations, Digital Marketing, or App Operations. (Fresh Graduate is welcome.)
- Analytical Mindset: Comfortable working with data to understand user behavior and campaign performance
- Data-driven: able to make informative business decision based on sufficient data back-up and able to translate qualitative measures into a quantifiable metrics
- Able to work on simple automation process / tools to optimize team workload and reduce errors
- Has experience in working campaign operation
Experience required
- 1 years
Career level
- Entry Level
Salary
- Negotiable
Job function
- Marketing / Advertising
- Analyst
Job type
- Full-time
Company overview
Shopee delivers straightforward, secure and convenient online shopping through a mobile-focused marketplace enabling users to browse, purchase and sell products anytime and anywhere. The platform targets Southeast Asian markets, merging consumer-driven marketplace simplicity with ...
Why join us: Shopee is rapidly online shopping tech company in Thailand and other South East Asian markets. We do innovate on many fronts in online shopping, providing an unique opportunity to learn about ecommerce technologies and trends. We have a multinational and dynamic workplace with gr ...

