Job Overview

The Senior Creator & Affiliate CRM Associate is responsible for managing and optimizing relationships with creators and affiliates through structured CRM processes.

This role focuses on driving engagement, retention, and performance of creators and affiliate partners by leveraging data, segmentation, and targeted communication strategies. The position plays a key role in supporting revenue growth by ensuring effective collaboration between creators, affiliates, and internal teams.

The ideal candidate is data-driven, detail-oriented, and experienced in managing large networks of partners in a fast-paced social commerce environment.

Key Responsibilities

Manage and maintain CRM systems for creators and affiliate partners, ensuring accurate and up-to-date data

Segment creators and affiliates based on performance, category, and engagement level to drive targeted strategies

Develop and execute engagement plans to improve creator and affiliate activation, retention, and performance

Monitor and analyze key performance metrics (e.g., GMV, conversion rate, engagement, activation rate)

Identify high-potential creators and affiliates, and implement strategies to maximize their contribution

Coordinate with internal teams (e.g., Creator Management, KOL, Account, Marketing, Live Operations) to align campaign execution and support partner needs

Design and implement communication flows (e.g., campaigns, announcements, updates) for creators and affiliates

Track and optimize affiliate program performance, including commission structures and campaign effectiveness

Prepare reports and provide actionable insights to stakeholders on CRM performance and partner engagement

Support the development and improvement of CRM processes, tools, and automation initiatives

Participate in cross-functional and ad-hoc projects as assigned

Qualifications

Education & Experience

Bachelor's degree in Marketing, Business Administration, Communications, or related field

2–4 years of experience in CRM, affiliate marketing, creator management, or related roles

Experience in e-commerce, social commerce, or digital platforms is highly preferred

Skills & Competencies

Strong analytical and data-driven mindset

Excellent organizational and stakeholder management skills

Strong communication and relationship management abilities

Ability to manage multiple projects and priorities in a fast-paced environment

Problem-solving skills with attention to detail

Proactive, self-motivated, and results-oriented

Technical Skills

Experience with CRM tools, data tracking, or affiliate platforms

Proficiency in Microsoft Excel (data analysis, reporting)

Familiarity with e-commerce and social media platforms (e.g., TikTok, Shopee, Lazada)

Experience with data visualization or dashboard tools (e.g., Power BI) is a plus

Additional Requirements

Good English communication skills (reading and writing)

Strong sense of ownership and accountability

Ability to work collaboratively across teams