Key Responsibilities

• Live Streaming & Sales Host and conduct live selling sessions on TikTok, Shopee, and other e-commerce platforms according to the assigned schedule. Present products clearly and confidently, including product features, benefits, pricing, promotions, and usage. Create compelling product demonstrations and strong calls-to-action to drive sales and conversions. Achieve assigned sales and live-streaming performance targets. 2. Customer & Audience Engagement Interact with viewers in real time by answering questions, responding to comments, and providing product information. Create an energetic, friendly, and engaging live-streaming atmosphere. Encourage audience participation and increase viewer engagement. Build strong relationships with customers and contribute to follower and community growth. 3. Live Streaming System & Technical Support Set up and operate OBS during live sessions, including scenes, overlays, audio, video, and visual elements. Conduct pre-live checks for cameras, microphones, lighting, internet connection, and other equipment. Troubleshoot basic technical issues such as audio problems, video lag, connectivity issues, and OBS settings. Ensure smooth and professional live-streaming operations. 4. E-Commerce & Back-End Operations Set up and manage products during live sessions, including pinning products, updating links, and checking stock availability. Monitor customer orders and product performance during live sessions. Coordinate with the Sales and E-commerce teams to ensure accurate product information, pricing, promotions, and stock availability. Report live-streaming performance and sales results when required. 5. Live Preparation & Content Planning Study product specifications, selling points, pricing, promotions, and competitor information before each live session. Prepare scripts, key talking points, product demonstrations, and live-flow structures. Support the development of creative ideas and content to improve live-streaming performance. Work closely with Marketing, E-commerce, Content, Sales, and other relevant teams.

Qualifications

Experience in Live Streaming, Live Commerce, Sales, E-commerce, Content Creation, or a related field is preferred. Experience hosting live sessions on TikTok, Shopee, or other e-commerce platforms will be an advantage. Confident, energetic, outgoing, and comfortable speaking in front of a camera. Strong communication and presentation skills. Sales-oriented with the ability to persuade and engage customers. Basic knowledge of OBS Studio and live-streaming equipment. Able to troubleshoot basic technical issues independently. Good understanding of social media and e-commerce platforms. Good teamwork, time management, and problem-solving skills. Willing to work flexible hours, including evenings, weekends, or during promotional campaigns when required. Passionate about products, social media, live commerce, and creating engaging customer experiences.