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Consumer and Shopper Excellence Manager - Communication & Marketing Services

atNestle (Thai) Ltd.

POSITION SNAPSHOT

Location: Bangkok
Company: Nestlé
Business Unit/Division: Communication & Marketing Services
Full-time
Bachelor Degree in Marketing or related field
At least 5 years of experience in market research in FMCG Industry
Strong Thai and English communication skill is a must


A DAY IN THE LIFE...

  • Implement Market Research Tools in order to build the knowledge base to support internal stakeholders to understand deeply who their target is, what they do, and why they do it.
  • Coordinate and guarantee that the guidelines and standards are applied in the 60/40+ testing.
  • Conduct competitive and customer analysis to support business with relevant insights.
  • Work together with the Brand Builders in the validation process of hypothesis, concepts, and communication (e.g. Big Idea Testing, Pre-Testing, etc.) that support the decision-making process.
  • Track & Measure all indicators that explain the Brand Health and Performance among its target and support the measurement of the ROI.
  • Help Brand Builders to discover the Core Insight of the target group.

ARE YOU A FIT?

  • Bachelor's degree or higher in Marketing or other related fields
  • At least 5 years of experience in market research in FMCG Industry
  • Experience in strategic planning and managing media/research agencies is a must
  • Strong analytical and numerical skills
  • Strong Thai and English communication skill is a must

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com .

Experience required
  • 5 years
Salary
  • Negotiable
Job function
  • Public Relations (PR)
  • Marketing / Advertising
  • Management
Job type
  • Full-time
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Company overview

Size:500-1000 employees
Industry:Consumer Products
Location:Bangkok
Website:www.nestle.co.th
Founded in:n/a
Ranking:4/5

Nestle is the world's leading Nutrition, Health and Wellness company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

Why join us: At Nestle, we believe that people are our most valuable asset. We place high value on the talent of all our employees irrespective of their nationality, culture, ethnic origin or gender. Efforts and energies are directed toward meeting the company goals. If you are equipped with the right attitude, ... Read more

Head office: The Offices at Central World 39 - 43fl., 999/9 Rama I Road, Patumwan Bangkok
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