Perfect Store Manager

The Perfect Store Manager is responsible for defining, driving, and institutionalizing Mondelez's Perfect Store agenda across all retail channels. This role leads the development and execution of Perfect Store strategy, ensuring superior in-store execution that delivers category growth, market share gains, shopper satisfaction, and sales productivity.

The incumbent will own Perfect Store KPIs, leverage Image Recognition (IR) and digital audit tools to enhance execution visibility, identify growth opportunities through data-driven insights, and embed a high-performance execution culture across field sales teams, distributors, and cross-functional stakeholders.

The role acts as the bridge between Category Planning, Sales, Trade Marketing, Sales Capability, and Field Execution to translate shopper and category strategies into world-class in-store activation standards.

Key Responsibilities

Perfect Store Strategy & Governance

• Develop and continuously evolve Mondelez's Perfect Store strategy aligned with commercial priorities and growth ambitions.

• Establish differentiated Perfect Store standards by channel, cluster, store format, and customer.

• Identify Building block and relevant growth potentials for Short-Long term via customer & shopper analysis and implement/develop actionable measures by Category & Channel.

• Define Perfect Store roadmaps linked to strategic category priorities.

• Drive organization-wide alignment on Perfect Store vision, KPIs, and execution priorities.

• Lead governance forums to review execution performance and corrective actions.

• Establish best-in-class execution standards across key retail environments and Ensure Perfect Store measures are embedded into business planning and field sales operating.

End-to-End Ownership of Perfect Store KPIs

• Lead Category Management projects with key customers by leveraging Category insights, shopper, and research data i.e 5S, PDT and Trip mission into excellence execution.

• Drive best-in-class performance across all Perfect Store dimensions; (Visibility Excellence, Availability Excellence, Activation Excellence) align with Category Leadership Standards.

• Partner across Sales, Trade Marketing, Category Planning and Field teams.

• Develop Perfect Store capabilities.

Image Recognition (IR) & In-Store Audit Leadership

• Define audit methodology, governance standards, and business requirements for digital execution monitoring and drive change management and digital adoption.

• Lead deployment and scaling of AI-powered shelf recognition tools

• Ensure audit reliability, accuracy, and field adoption.

• Partner with technology vendors to improve model performance and reporting capabilities.

• Drive continuous enhancement of audit coverage and execution visibility.

• Translate IR outputs into actionable Sales & field priorities.

• Establish audit calibration processes to ensure data integrity and consistency.

Insights, Analytics & Performance Management

• Build advanced analytical frameworks linking execution KPIs to sales performance.

• Diagnose execution gaps and identify revenue opportunities.

• Develop integrated Perfect Store performance dashboards with Sales Information team.

• Conduct root-cause analysis on KPI underperformance.

• Leverage multiple data sources to Deliver actionable recommendations to senior leadership.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• In-Store excellence and Translate business strategy into retail execution priorities.

• Having a future-focused mindset with curiosity about industry trends, digital solution and innovation for consumers and translating opportunities into business strategies

• Delivering a strategic plan, measuring and monitoring results and making recommendations to achieve growth targets

• Influencing stakeholders and interacting effectively with others, with the courage and resilience to hold an alternative point of view

• Leadership Skills & Category management

Qualifications

• Bachelor's degree in Business Administration, Marketing, Data Analytics, Economics, or related field.

• 7-10+ years in FMCG Sales, Commercial Excellence, Category Planning, Trade Marketing, Sales Capability, or Retail Execution.

• Good in Thai and English communication skills.

• Proven experience leading Perfect Store programs.

• Experience with Image Recognition or digital retail execution tools.

• Strong analytics and performance management experience. (Program: NielsenIQ, Microsoft Office Excel, Word and PowerPoint)

• Strong commercial acumen and stakeholder management with leadership & coaching skills.

• Experience working in a matrix organization.

Example of Benefits for reference

• Performance Bonus

• Provident Fund

• Group Insurance Life Insurance, Healthcare IPD,OPD

• Dental Care Benefit

• Annual Medical Check-up

• 12 Days' Annual Leave and Birthday Leave

• Maternity and Paternity Leave and Benefits

• Hybrid Working and Flexible Working Hour

• Located at MRT Lumphini (0 meter from MRT)