Launch, manage, and optimise paid ad campaigns on Facebook Ads, Google Ads, TikTok Ads , and LINE Official Account . With proven experience managing high-scale advertising campaigns with monthly budgets exceeding 2 million baht. Implement accurate tracking using tools like Google Analytics 4 (GA4) , UTM parameters, and conversion events. Proficient in conducting systematic A/B testing to identify the most effective ad creatives, audience targeting strategies, and landing pages. Monitor campaign performance and use insights to improve targeting, creative, and bidding strategies. Build and maintain detailed performance reports in Google Sheets or Excel , using functions, formulas, and data visualisation (Power BI or Tableau) . Work with cross-functional teams to ensure alignment across ads, landing pages, and CRM integrations. Assist with landing page optimisation and automation flows using tools like WordPress and Zapier . Support CRM activities, especially with Zoho , to help streamline lead management and follow-ups. Stay current with ad platform updates, trends, and best practices to ensure competitive performance.