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Senior Marketing Communication Strategy Specialist
atKasikornbank PCLYour Possibilities Begin at KBank Customer Centricity | Organization-wide Teamwork | Professionalism | Innovation KBank has placed our importance on the caring of our employees. We believe a positive work environment, skill development, creation of motivation, good occupational health practices, and attractive welfares can drive employees to perform their duties at their fullest potential. This will, in turn, bring about impressive services rendered to our customers and general public, making KBank performance achieve the goal with sustainable growth.
- Develop marketing strategy and marketing plan serving to business goals
- Analyze market trends and recommend changes to marketing strategies based on analysis and feedback
- Define market positioning for overall and individual products
- Prepare and adhere to budgets / ensure MROI goals are achieved
- Ensure key communication concept
- Gather and analyze customer insight
- Engage consumers on social media
- Strategize and plan overall integrated marketing communication
- Master degree or above in Marketing or related areas
- At least 7 years experience in retail marketing
- Experience in integrated marketing communication skills
- People management skill
Experience required
- 7 years
Only Thai nationals can apply
Salary
- Negotiable
Job function
- Marketing / Advertising
- Retail
- Business Development
Job type
- Full-time
Company overview
Kasikornbank Public Company Limited (KBank / ธนาคารกสิกรไทย) is the leading universal banking group in Thailand. KBank was established in 1945 by Choti Lamsam and has been listed on the Stock Exchange of Thailand (SET) since 1976. We facilitate international trade and financial service transactions ... Read more
Why join us: ธนาคารกสิกรให้ความสำคัญกับพนักงานทุกคน เราเชื่อว่าการมอบสภาพแวดล้อมการทำงานที่ดีจะทำให้พนักงานทำงานได้เต็มความสามารถ ธนาคารกสิกรมีจัดอบรมพัฒนาความสามารถพนักงานอย่างต่อเนื่องเพื่อให้แน่ใจว่าเรานำเสนอบริการที่น่าประทับใจให้ลูกค้าเรา ซึ่งปัจจัยเหล่านี้ทำให้เราสามารถเติบโตได้อย่างยั่งยืน ร่วมสมัครงานกับ ... Read more
Benefits
- Five-day work week
- Performance bonus
- Social Security
- Professional development
- Travel Allowance
- Transport Allowance
- Maternity leave
- Accident Insurance
- Job training
- Learning & Development Opportunities
- Education Allowance
- Remote work