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Corporate Banking Segment Strategist (Senior/Junior)

atKasikornbank PCL

Location: พญาไท

  • Analyze and collecting data for developing segment analysis framework
  • Developing customer sub-segmentation & developing sub-segment profiling
  • Studying and developing of customers' understanding criteria as well as construct product bundling structure to fit with respective sub-segment.
  • Analyzing and collecting data for developing sales & marketing strategies including adjusting sales & services model including implementation and roll-out plan.
  • Developing and adjusting relationship manager enabling plan including roll-out.
  • Participate and contribute in brand marketing plan, tracking and execution and contribute to all sales and marketing programs as required.
  • Responsible for framework development, data collection (both primary and secondary), and analysis to capture in-depth customer financial needs to support strategic planning and product development.
  • Conduct competitive analysis and competition environment.
  • Build up knowledge management to support users.
  • Coordinate and support sales teams and product teams
  • Study/Analyze customer for understanding customers' need and business environment
  • Strategic planning align with customer behavior/character
  • Competitor and competitive analysis
  • Plan, co-ordinate and provide financial solutions to corporate customers by working with Product Managers and Business Channel Management
  • Master Degree in MBA, Marketing, Business Economics,Fiinancial or related field
  • 7 years of experience in Market Planning Relationship manager, Banking business will be advantage.
  • Experienced in RM or credit management
  • Have background in consultant firms or experience in consumer insight.
  • Knowledge or experience in Corporate Banking product is preferred, but not required.
  • Understand in banking business, corporate credit product or banking product
  • Good analytical skill.
  • Strong interpersonal and communication skills.
  • Good command of English.
  • 4 years work experience for Junior position
  • 7 years work experience for Senior position
Experience required
  • 3 years
Only Thai nationals can apply
Salary
  • Negotiable
Job function
  • Finance
  • Analyst
Job type
  • Full-time
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Company overview

Size:2000-5000 employees
Industry:Banking & Finance
Location:Bangkok
Website:careers.kasikornbank.com
Founded in:1945
Ranking:4/5

Kasikornbank Public Company Limited (KBank / ธนาคารกสิกรไทย) is the leading universal banking group in Thailand. KBank was established in 1945 by Choti Lamsam and has been listed on the Stock Exchange of Thailand (SET) since 1976. We facilitate international trade and financial service transactions ... Read more

Why join us: ธนาคารกสิกรให้ความสำคัญกับพนักงานทุกคน เราเชื่อว่าการมอบสภาพแวดล้อมการทำงานที่ดีจะทำให้พนักงานทำงานได้เต็มความสามารถ ธนาคารกสิกรมีจัดอบรมพัฒนาความสามารถพนักงานอย่างต่อเนื่องเพื่อให้แน่ใจว่าเรานำเสนอบริการที่น่าประทับใจให้ลูกค้าเรา ซึ่งปัจจัยเหล่านี้ทำให้เราสามารถเติบโตได้อย่างยั่งยืน ร่วมสมัครงานกับ ... Read more

Head office: 1 ซอยราษฎร์บูรณะ 27/1 ถนนราษฎร์บูรณะ แขวงราษฎร์บูรณะ เขตราษฎร์บูรณะ กรุงเทพฯ 10140
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