Lead the development of sustainable markets for plant-based pharmaceuticals and health products derived from agroforestry systems. This role bridges upstream supply (medicinal plants/NAPI) with downstream healthcare and consumer markets, driving demand creation, market access, and scalable growth aligned with the Nan Sandbox initiative.

Key Responsibilities:

• Develop and execute market development strategies across ETC (Hospitals/Physicians), OTC (Pharmacies/Chain Pharmacies), Distributor, and Direct-to-Consumer (D2C) channels
• Drive B2B sales by developing and managing relationships with hospitals, clinics, pharmacy chains, distributors, and institutional partners
• Own and deliver sales targets (revenue, volume, and channel performance) in line with organizational goals
• Manage annual budget as well as Advertising & Promotion (A&P) to ensure effective and efficient spend aligned with organization objectives
• Identify and build new market opportunities for plant-based/NAPI products
• Translate agroforestry-based raw materials into commercially viable product propositions
• Align upstream supply with downstream demand to ensure sustainable growth
• Lead go-to-market strategies including positioning, pricing, and channel mix
• Establish, manage, and evaluate distributor networks with clear KPIs
• Build strong relationships with healthcare professionals, pharmacy chains, and key partners
• Collaborate with R&D and Regulatory teams to ensure product-market fit and compliant claims
• Monitor channel performance, sales growth, and market penetration
• Develop market insights, competitive analysis, and demand forecasts
• Ensure pricing governance, channel integrity, and regulatory compliance
• Support sustainability goals including traceability, community impact, and forest restoration

Key Requirements:

• Bachelor’s Degree in Pharmacy (required), Master’s Degree in Business Administration and/or Marketing will be a plus.
• A minimum of 8 years of experience in pharmaceutical, nutraceutical, or healthcare-related industries
• Proven experience in B2B sales, market development, or commercial strategy
• Strong track record of achieving or exceeding sales targets
• Experience in budget planning and A&P management with ROI-driven mindset
• Strong understanding of ETC and OTC channel dynamics
• Experience managing distributors and multi-channel business models
• Knowledge or exposure to plant-based products, herbal medicine, or natural extracts
• Strong stakeholder management and cross-functional collaboration skills
• Ability to work in a regulated healthcare environment
• Strategic thinker with strong execution capability
• Excellent communication, analytical, and leadership skills
• Passion for sustainability and community-driven developmen