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Commercial Manager (Tourist products, Promotions, and Partnerships)
atCP Axtra PCLResponsibilities:
NPI Item Plan:- Develop and execute detailed plans for the introduction of new products (NPI) in alignment with market trends and business objectives.
- Coordinate with internal teams to ensure seamless integration of NPI into the product lineup.
- Conduct market research and competitor analysis to ensure new products meet customer demand and maximize business potential.
Promotion Plan:- Strategize, plan, and implement promotional campaigns aimed at increasing sales, customer engagement, and brand visibility.
- Work closely with the marketing team to create compelling promotional materials and campaigns across multiple channels.
- Analyze the effectiveness of promotions through sales data and customer feedback, and refine strategies accordingly.
Tenant Co-Promotion:- Collaborate with tenants, partners, and external stakeholders to create joint promotional activities that maximize customer reach and sales impact.
- Manage relationships with key partners to enhance mutually beneficial business opportunities.
- Negotiate and execute co-promotion agreements and campaigns that align with the company’s objectives.
Sales & Performance Monitoring:- Monitor the performance of new products, promotions, and partnerships to ensure KPIs are met.
- Provide regular reports to senior management on the progress of commercial initiatives and recommend improvements.
- Track industry trends and adjust strategies to stay competitive.
Budget & Resource Management:- Manage and optimize promotional budgets to ensure effective resource allocation for maximum ROI.
- Collaborate with finance and procurement teams to ensure cost-effective execution of campaigns and partnerships
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree preferred).
- 5 years of experience in a commercial, marketing, or product management role, ideally within the tourism or retail industry.
- Proven track record in developing and executing NPI plans, promotions, and partnership strategies.
- Experience in managing cross-functional teams and working with external partners or stakeholders.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Management
Job type
- Full-time
Company overview
At CP Axtra, we're not just a company; we're a revolution in retail and wholesale. Born in Bangkok and now a proud part of the CP ALL family, our journey from Siam Makro to CP Axtra has been marked by innovation and a commitment to excellence. Here's what makes us stand ...
Benefits
- Company uniform
- Job training
- Employee discount
- Corporate Social Responsibility Initiatives