Job Tittle: Regional Director of Digital Marketing

Location: Bangkok, Thailand

Position Specific

Requirements:

5+ years of experience in digital marketing, performance marketing, or digital strategy, preferably within the luxury hospitality, travel, or lifestyle industry.

Proven experience leading regional or multi-property digital marketing strategies across multiple markets and brands.

Strong expertise in hotel digital ecosystem management, including brand.com, SEO/SEM, paid media, social media, CRM, email marketing, content, and digital distribution.

Demonstrated ability to drive direct bookings, revenue, conversion, traffic, and ROI through data-driven digital marketing initiatives.

Strong understanding of hotel digital performance KPIs, including website traffic, conversion rate, ROAS, CAC, direct revenue contribution, booking engine performance, and channel mix.

Experience working with Google Analytics/GA4, Google Ads, Meta, SEO tools, CRM platforms, CMS, and hotel booking engines.

Strong knowledge of digital marketing trends and emerging technologies, including AI, personalization, marketing automation, and customer journey optimization.

Experience managing digital agencies and external partners, with strong commercial and negotiation skills.

Ability to collaborate effectively with Regional Sales & Marketing, Revenue Management, Brand, E-commerce, IT, and hotel-level teams.

Strong leadership and stakeholder management skills, with the ability to coach and develop regional and property-level digital teams.

Experience managing regional digital marketing budgets and demonstrating clear business impact and ROI.

Strong analytical and problem-solving skills, with the ability to translate data and insights into actionable commercial strategies.

Fluency in English with excellent written and verbal communication skills; additional Asian language skills would be an advantage.

Willingness to travel across the region when necessary.

Position Specific Skills:

Digital Marketing Strategy & Planning

• Ability to develop and execute integrated regional digital strategies aligned with business, brand, and commercial objectives.

Hotel Direct Booking

• Strong understanding of hotel booking engines, brand.com performance, conversion optimization, and direct revenue generation.

Performance Marketing – Expertise in managing and optimizing paid search, paid social, display, metasearch, and other digital acquisition channels.

SEO & SEM

• Strong knowledge of search engine optimization and paid search strategies to drive qualified traffic and revenue.

Digital Analytics & Data Interpretation

• Ability to analyze GA4, campaign performance, website analytics, and customer data to identify opportunities and make data-driven decisions.

Conversion Rate Optimization (CRO)

• Ability to identify customer journey and website optimization opportunities to improve conversion and direct bookings.

CRM & Customer Engagement

• Knowledge of CRM, email marketing, segmentation, personalization, and marketing automation to drive repeat business and customer lifetime value.

Digital Content & Social Media

• Strong understanding of content strategy and social media marketing, with the ability to ensure consistent brand positioning across channels.

Revenue & Commercial Acumen

• Ability to connect digital marketing activities with room revenue, ADR, occupancy, ROAS, and overall hotel profitability.

Budget & ROI Management

• Strong ability to manage regional digital marketing budgets and optimize investment based on measurable business results.

Multi-Brand & Multi-Market Management

• Ability to manage digital strategies across different brands, hotels, destinations, and customer segments.

Stakeholder Management

• Strong collaboration skills across Regional Sales & Marketing, Revenue Management, Brand, E-commerce, IT, and hotel teams.

Leadership & Team Development

• Ability to lead, coach, and develop digital marketing teams and drive accountability across properties.

Agency & Partner Management

• Strong skills in managing digital agencies, technology partners, and third-party platforms.

Project & Change Management

• Ability to lead regional digital transformation projects and implement new technologies and processes.

Innovation & Emerging Technology

• Strong awareness of AI, personalization, automation, and emerging digital trends relevant to hospitality.