Regional Sales Manager - FARO CREAFORM

We are seeking a highly motivated and results-driven Regional Sales Manager to lead FARO Creaform's commercial operations in Thailand. Reporting to the Country Sales Director, this position is responsible for driving revenue growth, developing and executing the country sales strategy, leading the local sales organization, and expanding the company's market presence through direct sales and distributor partnerships.

The Regional Sales Manager will focus on strategic customer acquisition, key account development, distributor management, and team leadership while ensuring sustainable and profitable business growth across all FARO Creaform solutions, including portable metrology systems, software platforms, and automated inspection solutions

Key Responsibilities:

• Develop and execute the Thailand sales strategy to achieve revenue, profitability, and market share objectives.

• Lead, coach, and develop the local sales team, ensuring high performance and strong customer engagement.

• Manage strategic accounts and strengthen relationships with key customers, industry leaders, and decision-makers.

• Develop and manage distributors and channel partners to maximize market coverage and business growth.

• Drive business planning, sales forecasting, pipeline management, and CRM discipline across the organization.

• Collaborate closely with marketing, technical support, and application teams to accelerate market penetration and customer success.

• Promote a culture of accountability, continuous improvement, and value-based selling.

Requirements:

• Bachelor's degree in Engineering, Business Administration, or a related field.

• Minimum 5-10 years of experience in B2B industrial or technology sales, including leadership responsibilities.

• Proven track record of driving revenue growth, managing key accounts, and leading high-performing sales teams.

• Experience in distributor and channel partner management.

• Strong business acumen, strategic thinking, and commercial negotiation skills.

• Excellent communication, leadership, and stakeholder management capabilities.

• Experience in metrology, manufacturing, industrial automation, robotics, quality control, or related industries is preferred.

• Fluent in Thai and English with willingness to travel domestically and internationally.

• Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.