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Marketing Platform & Social Media Manager

at21 Sun Passion Co., Ltd.
  • Build & Lead Content Ecosystem
  • Establish and lead in-house content studio (graphic, video, adaptation)
  • Define content production model, workflow, and templates
  • Drive transition from agency-dependent model scalable in-house capability
  • Ensure speed, consistency, and quality of content output
  • Content Strategy & Platform Leadership
  • Define platform role and content strategy across: TikTok, Instagram, Facebook, Ecommerce platforms
  • Translate brand campaigns into multi-format content ecosystem
  • Drive always-on content approach beyond campaign-based marketing
  • Influencer & Creator Ecosystem
  • Develop and lead influencer strategy (macro, micro, seeding)
  • Build and manage long-term creator network
  • Identify and scale high-performing influencers
  • Ensure strong alignment between influencer content and brand direction
  • Social & Community Engagement
  • Oversee social media direction and engagement strategy
  • Ensure active community management (comments, interaction, responsiveness)
  • Build stronger consumer connection and brand relevance
  • Content Performance & Optimization
  • Define and track content performance metrics
  • Lead test & learn approach (format, messaging, creators)
  • Continuously improve content ROI and efficiency
  • Cross-functional Integration
  • Work closely with:
  • Brand Team (strategy & campaign direction)
  • Ecommerce Team (conversion & performance)
  • Ensure one integrated marketing ecosystem
  • Team Leadership & Capability Building
  • Lead and develop content team and Influencer Manager (or Assistant Manager)
  • Set clear priorities, workflow, and performance standards
  • Build a fast, execution-driven, high-output team culture
  • Budget & Efficiency Management
  • Manage content and influencer budget allocation
  • Optimize cost efficiency vs agency production
  • Improve output per cost and ROI
Experience required
  • any or no experience
Career level
  • Senior Level
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Management
Job type
  • Full-time
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Company overview

Size:n/a
Industry:Food and Beverage / Catering
Location:n/a
Website:bearhouse.co.th
Founded in:2019

21 Sun Passion Co., Ltd. is the Thai food and beverage company behind BEARHOUSE, a modern tea lifestyle brand known for premium milk tea, brown sugar boba and signature mochi, and SUNSU, a line of zero-calorie milk tea and jelly snacks.

The ...

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Why join us:

Join a young, fast-growing Thai F&B brand built by content creators, where marketing, product and store teams work closely together.

  • Growth: new branches and franchises open regularly, creating roles in operations, marketing, supply chain and technology
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