21 Sun Passion Co., Ltd.
Marketing Director
at21 Sun Passion Co., Ltd.- Revenue, Promotion Calendar Own and manage the brand's annual promotion and campaign calendar, with plans prepared at least one quarter in advance. Share responsibility with the Operations team for same-store sales targets and transaction volume. Design primarily full-price and product-led campaigns. The company does not follow a blanket discount strategy; customer value should be delivered mainly through the membership program. Plan new product launches (NPD launches) together with the Product team, in line with the company's agreed timing and guidelines. Conduct demand forecasting with the Operations team to support raw material planning and minimize waste. Every campaign must have an agreed ROI target before launch and a post-mortem review after completion to capture key learnings. 2. CRM Membership Own the overall CRM strategy, including customer database management, segmentation, and communication throughout the customer lifecycle via LINE OA and other relevant channels. Manage the Super Bear Membership Program , the company's flagship CRM program, covering membership sales, activation, benefit usage, and renewal. Design the customer journey, including onboarding new members, maintaining purchase frequency during the early stage, and re-engaging inactive customers through win-back programs. Use POS sales data to connect member behavior with actual sales performance and turn customer insights into promotional and relationship-building programs. 3. IP Collaboration Manage the collaboration pipeline with licensed characters at least two quarters in advance. Source and jointly negotiate IP opportunities with the CEO, while final IP approval and pricing frameworks remain under the CEO's authority. Plan premium product drops, collection mechanics, and measurement of impact on sales and new customer acquisition for each collection. Conduct post-drop reviews against targets and recommend improvements to campaign mechanics to the CEO. 4. Local Store Marketing (LSM) Develop a Local Store Marketing playbook for new store openings, underperforming stores, and stores in specific locations such as office areas, universities, and event venues. Design and manage in-store communication materials and menu boards together with the Graphic Design team, ensuring consistency with brand standards. Work closely with Business Development (BD) and Operations teams to launch new stores and drive sales toward target. Manage the balance of sales channels by increasing the proportion of in-store customers and members relative to delivery channels. 5. Brand, Marcom Execution Manage brand communications across all channels, including social media, PR, and in-store media, in line with the company's 4C brand principles and brand system. Manage the internal Content team and external agencies, with performance measured against agreed Service Level Agreements (SLAs). Recommend initiatives to strengthen and develop the brand, while final approval of overall brand direction remains under the CEO's authority.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
Job type
- Full-time
Company overview
Size:n/a
Industry:Food and Beverage / Catering
Location:n/a
Website:bearhouse.co.th
Founded in:2019
21 Sun Passion Co., Ltd. is the Thai food and beverage company behind BEARHOUSE, a modern tea lifestyle brand known for premium milk tea, brown sugar boba and signature mochi, and SUNSU, a line of zero-calorie milk tea and jelly snacks. The ...
Why join us: Join a young, fast-growing Thai F&B brand built by content creators, where marketing, product and store teams work closely together.
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