APAC Planogram Optimization & Syn Data Specialist

at3M Thailand Co., Ltd.
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Job Description
As the APAC Planogram Optimization & Syn Data Specialist, you will be the strategic owner of 3 critical pillars across APAC:
  • Planogram Optimization through space planning/management tools
  • Syndicated data (Nielsen, Kantar, Intage, Circana, etc.) management through budget ownership and stewarding agency relationships to drive max value, collaborating with country teams
  • Championing capability building of APAC teams in both POG optimization & Syn data through training and other means.
Your role is pivotal in transforming data-driven insights into actionable strategies and elevating the commercial team's skills.
Primary responsibility areas:
Lead strategic KA customer focused Planogram (POG) optimization projects for APAC countries
  • Own and execute end-to-end planogram optimization projects for key APAC retailers using external tools (JDA, Tana power) and internal systems (POG Heatmap).
  • Provide analytics-led insights for category management projects, JBPs, Range Reviews, POG proposals, including space-to-sales analysis, assortment optimization, and joint business plan inputs.
  • Act as the subject matter expert for space planning and category management, supporting key customer presentations
Drive 3P Syndicated Data for APAC countries
  • Own overall APAC syn data budget, ensuring spending are optimized and aligned with strategic priorities.
  • Own Area level Syn data reporting, working across Retail Analytics team members to deliver timely dashboards.
  • Lead agency relationships at central level across APAC including contract renewals, cost negotiations, and subscription audits. o
  • Drive reporting cadence and own the annual/strategic presentations delivery by agencies, aligned to country & business/portfolio priorities.
Champion capability building for POG optimization & Syndicated Data across APAC countries
  • Develop and share APAC-wide case studies and best practices, quantifying the business impact (e.g., sales lift, share gain) to build a repository of success stories.
  • Design and deliver comprehensive training programs and workshops on POG optimization, category management principles, and the use of analytical tools to Key Account and Marketing teams. o
  • Guide country teams in maximizing value from Syn Data subscriptions, through training and best practice sharing.
  • Foster a self-serve analytics culture by championing the use of data in daily decisionmaking across the commercial organization.
  • Conduct workshops and "clinics" to provide ongoing support and upskill the commercial organization, fostering a community of ‘POG & Syn Data’-literate practitioners

Qualifications
  • Minimum bachelor's degree in Business, Analytics, or a related field; Master’s degree is a plus.
  • Must have min 5-7 years of experience in Planogram Management, Category Management, or Retail Analytics within the FMCG/CPG industry.
  • Proven expertise in leading end-to-end POG projects and using specialized software (JDA Space Planning, Tana Power, or equivalent) is mandatory.
  • Strong analytical skills with experience in retail data (POS, Syndicated Data)
  • Strong financial acumen and budget and Syn Data agency / vendor management experience. Must be proficient with visualization tools like Power BI.
  • Excellent communication, presentation, and influencing skills, with a proven ability to train and coach others.
  • Experience working in a multi-country APAC environment is highly preferred.
  • Fluent in English (verbal & written)
Preferred experiences:
  • Working knowledge with Python, SQL, SPSS.
  • Working in or for countries: Japan, Korea, Taiwan, Australia, Thailand, Philippines, India, Singapore, Malaysia, Indonesia.
Must haves:
  • Proven experience in creating training materials and delivering effective technical training to non-technical audiences.
  • Excellent problem-solving skills and a passion for mastering and teaching complex tools.
  • Thrive with an entrepreneurial mindset as an individual contributor.
  • Team player and fosters connection by putting people first and building trusting relationships
Target country/ Location:
This position does not require relocation. Employees from any of the following target locations may apply:
  • Bangkok, Thailand
  • Bangalore, India
  • Jakarta, Indonesia
  • Taguig, PH
Worker Type: Permanent
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Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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Experience required
  • 5 years
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Analyst
  • Teaching / Training
Job type
  • Full-time

Company overview

Size:1000 employees
Industry:Mixed Industries
Location:Bangkok
Website:www.3m.com/th
Founded in:1967
Ranking:4.5/5

We’re a global, diversified technology company that leads majority of the markets we see today. We have a large variety of different products and services. We offer a wide range of products and services through our portfolio of innovative technologies and solutions in the areas of life sciences, con ... Read more

Why join us: At 3M Thailand, I offer a dynamic and innovative work environment where employees are encouraged to explore, create, and make a difference. I provide opportunities for professional growth, diverse career paths, and development programs. My comprehensive benefits package, "3M Total Rewards," includes ... Read more

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