Plan B Media PCL
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Market Researcher (Media Insights)
atPlan B Media PCL- Identify and evaluate key media industry trends to identify research opportunities.
- Design, manage, and analyze primary research studies designed to test hypotheses, gain consumer/customer insights, and drive thought leadership on new and innovative trends in media market.
- Close collaboration across sales, marketing, and business teams to conduct/assist with research projects for sales approach in both ad agency and direct clients.
- Manage the process of creating a request for proposal (RFPs), seeking vendor proposals, and effectively selecting vendors based on several criteria to produce quality research deliverables.
- Manipulate and analyze large datasets to understand and report on research survey results.
- Analyze and incorporate findings from third-party research publications, industry data, and competitive actions into research analysis.
- Translate research findings into business insights and investment priorities
- Effectively communicate recommendations to across functional teams, senior management, clients, and partners.
- Creating structure and definition around uncertain, complex and/or ambiguous business problems.
- Considerable practical experience in quantitative and qualitative analysis.
- Strong interpersonal, communication, and presentation communication skills.
- Strong business acumen and ability to derive strategic business implications from disparate forms of research.
- Experience conducting & managing multi-faceted market research programs including study design, vendor management, and project management.
- Understanding consumer marketing, media, and evolving advertising needs.
- Experience in web search or online advertising, including search, contextual and display advertising preferred.
- Experience using statistics tools such as SAS, STATA, R or SPSS preferred
Experience required
- 3 years
Career level
- Entry Level
Only Thai nationals can apply
Salary
- Negotiable
Job function
- Marketing / Advertising
- Research (R&D) / Science
- Analyst
Job type
- Full-time
Age preferred
- From 25 up
Company overview
Size:100-500 employees
Industry:Advertising / Media
Location:Bangkok
Website:www.planbmedia.co.th
Founded in:2005
Ranking:3.5/5
At Plan B Media, we pride ourselves on being a premier media company, specializing in innovative Out-of-Home media solutions. With a strategic presence across Thailand and ASEAN countries, we ensure that our diverse array of media offerings reaches a wide array of target audiences, catering to va ... Read more
Why join us: We are looking for talented individuals to contribute to our dynamic team. Join now and be part of our Plan B Media team!
Job location: Wangthong Lang
Head office: Plan B Tower
Benefits
- Five-day work week
- Social Security
- Performance bonus
- Health Insurance
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