Grab
This job has expired
Platform monetization and GMS Associate
atGrabJob Description
Life at Grab:
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Get to know our team:
Our team is called Demand Planning, which is the demand growth engine for Grab. Grab Marketing Service and Platform monetization is one of the key focuses of the team. We invent marketing packages/ services by leveraging Grab's assets and demand generation tools for merchants and partners to satisfy their needs while also making revenue for Grab. Work is interdisciplinary – a combination of advanced analytics, merchant segmentation, marketing strategy, and project management.
Our team is called Demand Planning, which is the demand growth engine for Grab. Grab Marketing Service and Platform monetization is one of the key focuses of the team. We invent marketing packages/ services by leveraging Grab's assets and demand generation tools for merchants and partners to satisfy their needs while also making revenue for Grab. Work is interdisciplinary – a combination of advanced analytics, merchant segmentation, marketing strategy, and project management.
Get to know the role:
The role is a balance of advanced analytics, project management, and stakeholder management. You will be assigned to lead projects starting from designing marketing package, conducting experiments, analyzing data, package pricing, creating a pitch deck and go-to-market plan, designing operation process, setting up a campaign, monitoring campaign performance till creating a performance report and dashboard for merchant and Grab. Coordination with related parties, e.g. Marketing team, Business Development and Account management team, also plays an important role in making a successful project.
The role is a balance of advanced analytics, project management, and stakeholder management. You will be assigned to lead projects starting from designing marketing package, conducting experiments, analyzing data, package pricing, creating a pitch deck and go-to-market plan, designing operation process, setting up a campaign, monitoring campaign performance till creating a performance report and dashboard for merchant and Grab. Coordination with related parties, e.g. Marketing team, Business Development and Account management team, also plays an important role in making a successful project.
The day-to-day activities:
- Analyze merchant data to identify growth areas for Grab Marketing Service strategically.
- Ideate a marketing package that is suitable for each merchant segment to serve their needs using data, assets, and demand generation tools.
- Conduct an experiment to see if the package that we designed actually makes impacts on merchants and adjust the package details as needed.
- Price the package using an appropriate method and data.
- Create a go-to-market strategy, which includes a pitch deck, marketing communication strategy, communication channels, project timelines and other materials needed for launching a package, in collaboration with cross-functional teams.
- Design operation process, working sheets and execute as planned.
- Create campaign performance dashboards to track the performance of the campaigns and create reports for merchants.
The must-haves:
- Bachelor's degree in Marketing, Business Administration, Engineering or a related field.
- Confident in processing and analysing complex data sets using Excel (Essential)/ Tableau (Preferred).
- Working knowledge of SQL is preferred but not essential.
- Quantitative discipline with strong business sense and ability to articulate complex analysis to a wide range of audiences, and translating these to actual business actions.
- Strong project management, stakeholder management, problem-solving, presentation and communication skills.
- Professional proficiency in spoken and written Thai and English.
- A start-up attitude – willing to work hard to get things done, result-oriented mindset, resilient mindset, and eager to learn and try new things.
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.
About Grab
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
Join us today to drive Southeast Asia forward, together.
Salary
- Negotiable
Job type
- Full-time
Company overview
Size:2000-5000 employees
Industry:Mass Transportation
Location:Bangkok
Website:www.grab.com/th
Founded in:2012
Ranking:4/5
Grab Thailand believes in a strong social mission to improve the lives of taxi drivers and passengers in Thailand, as well as to revolutionise the Thai taxi industry. Please join us at Grab in making a difference in Thailand. At Grab, we believe in driving change. We don’t build stuff just becaus ... Read more
Why join us: At Grab, we do what we love, and love what we do. Data-driven, passion-fueled – this is how we create cutting-edge Grab awesomeness. We will fly shortlisted applicants from around the world to meet with us at Grab.
Head office: เลขที่ 1575/1 อาคารชัยสงวน ถนนเพชรบุรีตัดใหม่ แขวงมักกะสัน เขตราชเทวี กรุงเทพฯ 10400
Benefits
- Professional development
- Employee discount
- Five-day work week
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