Pepsico Services Asia Co., Ltd. (Pepsi-Cola)
Digital Marketing Manager
atPepsico Services Asia Co., Ltd. (Pepsi-Cola)Overview:
Main Purpose of the role
- Lead Youth Platform Brands and Develop E2E plan to drive sustainable growth among Youth Cohort with Digital-First approach and build Digital Capabilities for THF Marketing team Maximize & strengthen marketing campaigns
- - building brand equity to ultimately drive incremental penetration and market shares
- Managing efficient and effective in executing marketing campaigns is very critical to build iconic brands and achieving perfect media (efficient and data-driven media targeting)
- Ensure brands are always the 1st and the pioneer in digital-innovation-lead campaigns, delivering more personalized content (Personalization @ Scale), and ensuring end-to-end full-funnel execution (from awareness to conversion)
- Develop strategic & sustainable Ecommerce Channels growth roadmaps, as well as test and learn with new channels like social commerce (TikTok Shop, Livestreaming and KOL Affiliate programs)
- Deliver incremental online growth/shares, incremental brand equity scores/brand power, 1P data acquisition + media savings via optimization and look-a-like targeting, A&M efficiency for both Thailand and Vietnam
- Lead Digital Strategy
Define and lead the digital marketing communication and content strategy across all consumer touchpoints, ensuring alignment with the overall brand strategy to significantly enhance the brand’s online presence and foster strong consumer engagement.
- Youth Platform Lead
Develop Brand Growth Strategy and AOP Plan E2E for Youth Platform Brands with Digital-First Approach to create Brand Distinction and sustainable competitive advantage for PEP Portfolio among Youth Cohorts
- Performance Analysis & Optimization
Continuously analyze and interpret digital performance metrics. Provide strategic recommendations on audience segmentation and content adjustments to maximize relevance, engagement, and brand appeal.
- Cross-Functional Collaboration
Proactively collaborate with internal teams—including Brand, E-commerce, and Media—as well as external partners such as digital agencies, Mindshare, and online PR agencies to ensure seamless execution of digital initiatives.
- Budget Ownership
Manage the digital marketing and communication budget for the Lay’s brand, ensuring effective allocation and ROI-driven spending.
- Capability Building
Drive digital capability development within the Thailand Marketing team by fostering knowledge sharing and best practices.
- Full-Funnel Integration
Integrate end-to-end, full-funnel digital solutions—from awareness to conversion—into all marketing communication campaigns, with a focus on digital-first strategies for ICF.
- Digital Innovation
Develop and pioneer first-in-market digital innovation solutions that enhance consumer connection and engagement across campaigns.
- Capability Gap Assessment & Training
Identify gaps in digital marketing capabilities and design learning plans, training sessions, and workshops to upskill the marketing team.
- Always-On Content Strategy
Develop and execute a platform-specific, always-on content strategy across key social media channels including Facebook, YouTube, TikTok, and others.
Qualifications: - Bachelor’s degree in related fields
- Proven 7 experience in leading and executing digital marketing and communication strategies, ideally within the FMCG industry, with a solid understanding of brand building in the digital space.
- Strong Brand Management and Marketing skills with exceptional Digital savvy to raise the bar on Creativity and Agility to capture new generation consumers and emerging e-commerce channel
- Demonstrated ability to effectively manage and collaborate with third-party agencies to deliver impactful digital marketing campaigns.
- Strong leadership capabilities with the ability to lead cross-functional teams and drive initiatives through influence rather than direct authority.
- Outstanding verbal and written communication skills, with the ability to engage, influence, and align internal and external stakeholders across all levels of the organization.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Product / Brand Management
- Marketing / Advertising
- Strategy / Planning
Job type
- Full-time
Company overview
Size:500-1000 employees
Industry:Consumer Products
Location:Bangkok
Website:www.pepsico.com
Founded in:1982
Ranking:4/5
PepsiCo is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands, the company owns the brands Quaker Oats, Gatorade, Frito-L ... Read more
Why join us: At PepsiCo, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work. We share a desire to succeed, and to win! The work is exhilarating, the atmosphere is electric and the brands are world-class. We get great satisfaction knowing that our ideas are n ... Read more
Job location: Khlong Toei
Head office: 622 Emporium Tower, 8th, 17th & 22nd Floor, Sukhumvit Rd., Klongton, Klongtoey,
Benefits
- Education Allowance
- Employee discount
- Five-day work week
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