Customer Marketing Manager - TT
atPepsico Services Asia Co., Ltd. (Pepsi-Cola)- To be partner with TT Head and RSM to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth
- To ensure successful execution and implementation of GTM, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions.
- To develop and control trade promotion budget via A&M TMK, and CCR TMK.
- To explore new business opportunity and grow assigned products’ portfolio & category- representing customer marketing team, to lead & manage FE team on continuous development to win on ground. To leading on being assigned projects, e.g. Idea-generation Workshop by Channel
- To Join-develop junior people capability in Customer Marketing team, i.e. “In-store Management Administrator”, and “Sales Operation Supervisor&rdquo.
- Annual Volume Objective
- GtM Plan across all categories, by Channel
- Brand-Champion (as per assigned brands)
- Integrated trade marketing calendar
- Cost (TM & TM process)
- Continuous improve shopper-penetration, by Channel
- Lead Category-Management project
- Define & develop “Channel Strategy - by FORMAT, by Channel
- Work closely with TT Head, RSM and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
Qualifications
- Master Degree in related field
Expereince :
Critical :
- 6yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
- Leadership skills, Strong project mgt skills, able to lead and drive actions
- Strong analytical skills, turning insight into actions.
- Innovative thinking: able to lead team in new ways of thinking and
- Execution. Good relationship building and teamwork
- Good planning and managing performance of self
- Initiative and flexible
- Work well under pressure
- Good command in both Thai & English
- Computer literature in Microsoft Office
- Experienced in Channel development and driving category-captaincy would be benefit
- Experienced with direct retailers’ contacts or shopper research/category management process
- Strong in dealing with data-intelligence agency
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Product / Brand Management
- Strategy / Planning
- Business Development
Job type
- Full-time
Company overview
PepsiCo is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands, the company owns the brands Quaker Oats, Gatorade, Frito-L ... Read more
Why join us: At PepsiCo, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work. We share a desire to succeed, and to win! The work is exhilarating, the atmosphere is electric and the brands are world-class. We get great satisfaction knowing that our ideas are n ... Read more
Benefits
- Education Allowance
- Employee discount
- Five-day work week
